Tono de Marca

energetic, friendly, modern, enthusiastic, approachable, playful, and accessible

Valores de Marca

• •Innovation
• •Convenience
• •Sustainability
• •Quality and Flavor
• •Accessibility

Mejores Prácticas

• •Lead with the Experience, Support with the Features: Start with the emotional payoff—the delicious taste, the energy boost, the satisfying ritual. Use features like 'Nespresso compatible' and 'compostable' as the rational reasons to believe, not the primary hook.
• •Use Energetic and Simple Language: Keep the copy vibrant and easy to understand. Use positive, exciting words ('awesome,' 'delicious,' 'mind-blowing'). Avoid industry jargon and passive voice to maintain an accessible and modern feel.
• •Reinforce Convenience at Every Opportunity: The 'ready in seconds' message is a powerful differentiator. Weave this benefit into product descriptions, social media posts, and ads to constantly remind customers of the product's core value.
• •Adapt Tone to the Platform: While the core brand voice is consistent, tailor the level of playfulness to the specific platform. Be more meme-savvy and humorous on TikTok, visually driven and aspirational on Instagram, and slightly more informational (while still friendly) in emails and on the website.
• •Integrate Values into the Narrative: Instead of simply stating 'we are sustainable,' frame it as a benefit to the customer and the planet: 'Enjoy your daily tea with zero guilt.' This method makes the values feel like an integral part of the product experience rather than a corporate talking point.

Percepción Social

cool, innovative, high-quality, modern, convenient, unique, and environmentally conscious, often perceived as an 'affordable luxury'.

Ejemplos de Copy

• •For a Facebook Ad targeting busy professionals: Headline: Your afternoon slump doesn't stand a chance. Body: Re-energize your workday in seconds. Our Peach Oolong tea pods deliver a perfect, lightly sweetened boost right from your Nespresso machine. No steeping, no waiting. Just push a button for a delicious escape. Call to Action: Shop Tea Pods
• •For an Instagram Reel: (Video shows a rapid sequence: popping a pod in, pressing the button, pouring tea into a glass with milk, and taking a satisfying sip.) On-screen text: My Nespresso machine has a new best friend. Caption: That barista-quality Brown Sugar Milk Tea you love? Now available in your kitchen. Ready in seconds. 🤯 #MadTea #TeaPods #NespressoCompatible #HomeCafe
• •For a website banner promoting sustainability: Headline: Great Taste, Zero Waste. Body: Indulge in our vibrant, flavorful teas knowing you're making a better choice for the planet. Every Mad Tea pod is 100% compostable, breaking down completely without leaving microplastics behind. Call to Action: Learn About Our Pods
• •For a TikTok video using a popular sound: (Video shows someone looking tired of their coffee mug. They toss it aside and grab a Mad Tea box with a look of excitement. Quick cuts of making a colorful Thai Milk Tea.) On-screen text: Me breaking up with my boring coffee routine. Caption: It's time for an upgrade. Get Mad Tea. #TeaLover #Nespresso #Upgrade #ThaiTea
• •For an email campaign to existing customers: Subject: You loved the flavor, now try it unsweetened. Body: Hi [Customer Name], we noticed you're a fan of our Jasmine Milk Tea! For the tea purists, we've crafted an Unsweetened version with the same fragrant, premium tea leaves you love, but with zero added sugar. It's the pure, delicious experience you've been asking for. Call to Action: Try Unsweetened Jasmine