Brand Tone

Expert, Passionate, Friendly, Community-Focused, and Quality-Oriented

Brand Values

• •Knowledge Sharing
• •Quality
• •Customer Service & Support
• •Community Building
• •Integrity & Reputation
• •Passion for the Hobby

Best Practices

• •Develop a Brand Voice Guide: Document MADSHRIMP's specific tone (Expert, Passionate, Friendly, Community-Focused, Quality-Oriented), key messaging points, preferred vocabulary, and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Educate Through Content: Consistently share valuable information, tips, and insights about shrimp keeping, aquarium maintenance, and product benefits. This reinforces expertise and passion. Blog posts like "Breeding tips" and "Shrimp Fact: Fire Red" are excellent examples.
• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and knowledgeable manner. Foster conversations and build relationships rather than just broadcasting information. This reflects the positive customer service experiences highlighted in reviews.
• •Showcase Passion Visually and Verbally: Use high-quality images and videos of vibrant shrimp and well-maintained tanks. Let the enthusiasm for the hobby shine through in captions, descriptions, and stories.
• •Prioritize Quality and Transparency: In all communications, emphasize the commitment to high-quality livestock, products, and sustainable practices. Be open about sourcing (where appropriate) and the benefits of choosing reputable suppliers.

Social Perception

Highly Respected & Trusted, Go-To for Quality, Helpful & Supportive, Specialized & Niche Expert

Copy Examples

• •Headline: Dive Deeper Into the World of Shrimping with MADSHRIMP! Body: "Ready to start your own vibrant underwater family? With 18 years of passion and expertise, we're here to guide you every step of the way. Explore our premium Neocaridina & Caridina shrimp and discover the MADSHRIMP difference. Your thriving aquarium journey begins here!" (Tone: Passionate, Expert, Friendly)
• •Headline: Unlock the Secrets to a Stunning Shrimp Tank. Body: "At MADSHRIMP, we don't just sell shrimp; we share the knowledge. From perfect water parameters to the best nutrition with our MADFU line, get expert advice and the highest quality supplies to make your aquatic dreams a reality. Join our community workshops!" (Tone: Expert, Quality-Oriented, Community-Focused)
• •Headline: Got Shrimp Questions? We've Got Answers! Body: "New to the hobby or looking to level up your shrimp game? Our friendly team at MADSHRIMP is always eager to help. We believe in making shrimpkeeping simple and enjoyable for everyone. Swing by or message us – let's talk shrimp!" (Tone: Friendly, Approachable, Knowledgeable)
• •Headline: Quality You Can See, Expertise You Can Trust. Body: "Sustainably sourced, vibrant, and healthy – that's the MADSHRIMP promise for every shrimp and nanofish we offer. We meticulously curate only the best because your aquarium deserves nothing less. Experience premium aquatic life with us." (Tone: Quality-Oriented, Trustworthy)
• •Headline: More Than a Store, We're Your Shrimp Community. Body: "Join the MADSHRIMP family! Follow us on Facebook & Instagram @madshrimpsg and connect with fellow enthusiasts on our Telegram chat. Share your successes, learn from experts, and be part of Singapore's passionate shrimp-keeping scene." (Tone: Community-Focused, Friendly, Passionate)