Tono de Marca

Approachable, supportive, slightly rebellious, casual, relatable, humorous, confident, direct, down-to-earth.

Valores de Marca

• •Natural and Organic Ingredients
• •Effectiveness and Relief
• •Self-Care and Wellbeing
• •Transparency
• •Cruelty-Free
• •Community and Relatability

Mejores Prácticas

• •Embrace the Rebel Spirit: Consistently use language that positions Mad Ritual™️ as a modern, effective alternative to outdated products. Use active, confident, and slightly defiant language.
• •Keep it Real and Relatable: Use a conversational and approachable tone. Share stories and use language that your audience uses to describe their own aches and pains.
• •Educate, Don't Just Sell: Explain the benefits of the natural ingredients and the science behind the products in a simple, easy-to-understand way. This builds trust and reinforces the brand's value of transparency.
• •Encourage the Ritual: Frame the use of your products as a form of self-care ritual. Use language that inspires customers to take time for themselves and incorporate Mad Ritual™️ into their daily or weekly routines.
• •Be Playful and Positive: While addressing the serious issue of pain, maintain a positive and sometimes playful tone. This makes the brand more engaging and memorable. The "Get naked" instruction for their bath bombs is a perfect example of this.

Percepción Social

Overwhelmingly positive, effective, high-quality ingredients, pleasant scents, excellent customer service, loyal following, authentic, reputable, desirable.

Ejemplos de Copy

• •Your body is your temple, but some days it feels more like a fixer-upper. For post-workout groans and 'I-overdid-it' moans, there's Mad Ritual™️. Our CBD Relief Rub is your go-to for getting back to the grind, naturally.
• •Press pause on the chaos. Drop a Mad Ritual™️ CBD Bath Bomb into your tub and let the day dissolve. It's not just a bath; it's a rebellion against stress. #MyMadRitual
• •Tired of a medicine cabinet full of things you can't pronounce? We get it. That's why we created Mad Ritual™️ with simple, organic ingredients. Effective pain relief, no dictionary required.
• •Founded by two friends who were tired of being sore from life, Mad Ritual™️ is for all of us. We made it for us, and we made it for you. Real relief, from real people.
• •Breathe in the calm, breathe out the pain. Our Lavender + Frankincense Relief Rub is more than just pain relief; it's a moment of tranquility in a tin. Soothe your body, and your senses will follow.