Tono de Marca

Elegant & Luxurious, Artisanal & Authentic, Aspirational & Sophisticated, Passionate & Proud

Valores de Marca

• •Quality Craftsmanship
• •Italian Heritage & Tradition
• •Exclusivity & Uniqueness
• •Elegance & Beauty
• •Customer Satisfaction
• •Environmental Respect

Mejores Prácticas

• •Emphasize Italian Craftsmanship: Consistently weave in phrases like "Made in Italy," "handcrafted," "artisanal," and specific quality markers like "Cuoio di Toscana" and "Swarovski elements" to reinforce authenticity and luxury.
• •Use Elegant & Evocative Language: Employ descriptive adjectives that convey sophistication, beauty, and the premium nature of the materials (e.g., "radiant," "timeless," "exquisite," "finest").
• •Maintain a Warm but Sophisticated Voice: While showcasing luxury, ensure the tone is approachable enough to connect with customers, perhaps by highlighting the passion behind the brand or the joy the sandals bring. Avoid overly casual or slang terms.
• •Tell a Story: Whether it's the story of Italian tradition, the inspiration behind a design, or how the sandals fit into a customer's lifestyle, narrative elements can enhance the aspirational and authentic feel.
• •Visual & Textual Harmony: Ensure the copywriting complements the visual identity. If the images are elegant and high-end, the text should mirror this. Use a consistent vocabulary across all platforms, from product descriptions to social media posts.

Percepción Social

High-Quality & Luxurious, Authentically Italian, Desirable, Service-Oriented

Ejemplos de Copy

• •Headline for a new collection: "Step into Italian Artistry. Discover the new Madreperla Collection – where timeless Capri craftsmanship meets radiant Swarovski brilliance."
• •Instagram caption for a product: "Each stitch, a whisper of Italian tradition. Each crystal, a spark of pure elegance. Experience the embrace of genuine 'Cuoio di Toscana' leather with our La Orientale sandal. Handmade for your unforgettable moments. #MadreperlaSandals #MadeInItaly #LuxuryFootwear #SwarovskiStyle"
• •About Us snippet: "At Madreperla, we don't just make sandals; we craft legacies. Born from a passion for Italian heritage and an obsession with quality, each pair is a testament to the artisan's skill and the beauty of fine materials. Walk with us, in elegance and confidence."
• •Email subject line for a promotion: "Indulge in Italian Luxury ✨ Your exclusive invitation to explore Madreperla."
• •Facebook Ad copy: "From the sun-kissed shores of Capri to your wardrobe. Madreperla Sandals brings you authentic, handcrafted Italian elegance. Feel the difference of 'Cuoio di Toscana' leather and the sparkle of Swarovski. Shop now for worldwide free shipping and experience true Italian luxury."