Brand Tone

Friendly, Encouraging, and Community-Focused

Brand Values

• •Creativity and Self-Expression
• •Community and Togetherness
• •Fun and Accessibility
• •Support and Guidance

Best Practices

• •Use Welcoming and Inclusive Language: Always use words like "you," "your," "together," and "everyone." Phrases like "no experience necessary" and "for all ages" should be prominent to remove barriers to entry.
• •Focus on the "Why," Not Just the "What": Instead of just saying "We have pottery," frame it as "Create a one-of-a-kind gift" or "Make memories with your best friends." Emphasize the emotional benefit and the experience.
• •Keep it Positive and Upbeat: The copy should always feel energetic and optimistic. Use exclamation points where appropriate and focus on words associated with happiness and fun (e.g., "celebrate," "joy," "masterpiece," "unforgettable").
• •Showcase the Community: Feature photos and testimonials from happy customers (with their permission). User-generated content reinforces the brand's social and community-focused perception. Highlighting customer creations makes the experience feel more relatable and achievable.
• •Be Clear and Simple: Avoid jargon related to pottery techniques (e.g., "bisque," "slip"). Keep instructions and descriptions straightforward and easy to understand. The process should sound as easy and fun as the brand promises it is.

Social Perception

a charming local spot for creative fun

Copy Examples

• •Your birthday party should be a masterpiece! Celebrate your special day at Maggie's Mad Potters, where the only thing you need to bring is your imagination. We handle the pottery, the paints, and the cleanup. You handle the fun! Book your unforgettable party today. #MaggiesMadPotters #PaintYourOwnPottery #BirthdayPartyIdeas #PikeRoadAL
• •Create. Connect. Celebrate. Welcome to Maggie's Mad Potters, where creativity has no rules. Walk in for an hour of fun, or book a party to make lasting memories. No experience needed—just a willingness to have a great time!
• •School's out, creativity's in! Beat the summer heat and boredom at Maggie's Mad Potters. A perfect afternoon escape for kids and adults alike. Choose a piece, pick your colors, and paint a memory that will last forever. #SummerFun #FamilyActivity #PotteryPainting
• •From blank slate... to personal masterpiece! Unleash your inner artist. #DIY #Pottery #CreativeFun #DateNight
• •Ready for a Splash of Color? Join Our Weekend Workshops!