Brand Tone

Authentic, handcrafted, approachable, personal, down-to-earth, straightforward, and friendly.

Brand Values

• •Artistic Passion
• •Originality and Craftsmanship
• •Local Community
• •Accessibility
• •Authenticity

Best Practices

• •Always mention "hand-printed" or "handcrafted" to reinforce craftsmanship and differentiate from mass-produced items.
• •Incorporate the "Louisville, KY" origin to connect with local pride and highlight the small, dedicated studio story.
• •Use a personal and approachable voice, writing as Ron and Mary (using "we," "us," and "our studio"), and share small stories or design inspirations.
• •Emphasize quality and materials by briefly mentioning the type of paper or printing technique to communicate the premium nature of products.
• •Keep it simple and direct with clear, concise sentences that allow the art to speak for itself while adding a personal flair.

Social Perception

The brand is perceived positively, especially within its local community. Customers recognize and actively seek out the artwork, viewing MadPixel Art + Design as a legitimate and established local art studio run by a passionate couple. There is a strong appreciation for the quality and uniqueness of their designs, reinforced by a professional and easy-to-navigate online presence.

Copy Examples

• •From our neighborhood to yours. ✨ Our new Highlands print is here, capturing the streets we call home. Hand-printed with care, right here in our Louisville studio. Available now on the shop. Link in bio!
• •Commemorate an unforgettable night of music. This official gig poster was designed and hand-printed by us for the show at [Venue]. Using 3-color screen printing on heavy card stock, it's a piece of music history you can hang on your wall. Limited run – grab yours before it's gone.
• •Fresh off the press! New art prints inside.
• •Original Art for Your Walls. Designed and printed with passion in Louisville, KY.
• •Love Louisville? Show It Off! Find unique art prints celebrating your favorite Louisville spots. From Germantown to the Highlands, our hand-printed designs are the perfect way to show some local pride. Shop the collection now and support local artists!