Brand Tone

Innovative, accessible, and mission-driven, positioning itself as a pioneer in smart home technology with a user-friendly approach, emphasizing purpose to enhance comfort, save energy, and create a better world.

Brand Values

• •Sustainability and Energy Efficiency
• •Innovation and Technology
• •Simplicity and Accessibility
• •Quality and Durability
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product features back to the core mission of sustainability, energy savings, and enhanced living.
• •Balance Tech with Simplicity: While highlighting the advanced AI and technology, always emphasize the ease of use and installation to maintain an accessible tone.
• •Show, Don't Just Tell: Use visuals, videos, and customer testimonials to demonstrate the product's benefits and ease of installation.
• •Engage with the Community: Actively participate in conversations on social media and forums, answering questions and gathering feedback to reinforce a customer-centric image.
• •Maintain a Cohesive Visual Identity: Ensure that all marketing materials, from the website to social media posts, use a consistent color palette, typography, and imagery that reflects the brand's innovative and clean aesthetic.

Social Perception

Overwhelmingly positive, particularly within the tech and smart home communities, indicating strong consumer interest and trust due to successful campaigns and favorable media coverage. Perceived as a forward-thinking, trustworthy company delivering on its promises.

Copy Examples

• •Smart Shades for a Smarter Planet. Mado Dynamic’s AI-powered, solar-charged window shades do more than just block the sun. They intelligently adapt to your home's needs, reducing energy consumption and your carbon footprint. Effortless to install, beautiful to look at.
• •Your Home, Perfectly Shaded. Automatically. Imagine your window shades adjusting themselves throughout the day for optimal light and temperature. With Mado Dynamic, it’s a reality. Our AI technology and solar-powered motors provide the ultimate in comfort and convenience.
• •The Easiest Home Upgrade You’ll Ever Make. No drills, no tools, no hassle. Mado Dynamic’s innovative design allows for a perfect fit in minutes. Transform your space and your energy bills with our easy-to-install smart shades.
• •Innovation in Every Fiber. From our energy-efficient fabrics to our intelligent AI, every component of a Mado Dynamic shade is engineered for performance and sustainability. Experience the future of home automation.
• •Join the Movement for Smarter Living. With over 330 backers on Kickstarter, Mado Dynamic is leading the charge in accessible, energy-saving home technology. Be a part of the change and pre-order your smart shades today.