Brand Tone

Friendly, personal, and whimsical

Brand Values

• •Craftsmanship
• •Personalization
• •Emotional Connection
• •Storytelling
• •Customer Collaboration
• •Community Focus

Best Practices

• •Lead with Storytelling: Frame product descriptions and social media posts around the story the item can tell or the emotion it can evoke, rather than just listing its features.
• •Use "Whimsical" and "Personal" Language: Incorporate words like "magic," "whimsy," "dreamy," "story," "custom," and "yours" to reinforce the brand's core identity. Maintain a friendly and approachable voice, as if speaking to a friend.
• •Showcase the "Mad" (Passionate) Creator: Continue sharing behind-the-scenes content that features the artist and the crafting process. This reinforces the "artisan" and "handmade" values and puts a personal face to the brand.
• •Engage and Collaborate with the Community: Actively respond to comments and messages with warmth. Continue to encourage user-generated content and consider more community-involved projects, making customers feel like they are part of the brand's journey.
• •Maintain Visual and Textual Consistency: Ensure that the whimsical, slightly mystical aesthetic of the product photos is matched by the tone of the copy across all platforms—from the website's 'About Us' page to the shortest TikTok caption.

Social Perception

Overwhelmingly positive; seen as a top shop for unique, high-quality handcrafted gifts; appreciated for collaborative design process and emotional connection of products; reliable small business.

Copy Examples

• •Sip in style with a touch of magic! ✨ Our new collection of laser-engraved tumblers just dropped. Featuring whimsical florals and sassy quotes to make your daily coffee run anything but ordinary. Which one is telling your story? Tap to shop the collection!
• •Don't just give a gift, give a story. ❤️ From custom pet tags for your furry best friend to personalized necklaces that hold a special memory, we craft unique treasures for everyone on your list. Let's create something magical together. Shop Mad Meadow Designs for gifts they'll cherish forever.
• •Handmade with Heart. Crafted with Whimsy. Discover artisan jewelry and accessories designed to capture your unique story. Welcome to Mad Meadow.
• •Welcome back to the Meadow! We've missed you. As a thank you for being part of our creative journey, here’s an exclusive peek at our upcoming 'Mystic Moon' collection. We love making magic for you, and we think you're going to adore what's next.
• •Watch the magic happen! From a simple idea to a finished, shimmering piece ready to be part of your story. This one’s for a special customer celebrating an anniversary. #customjewelry #lasereengraving #smallbusiness #handmadegifts #storytelling