Brand Tone

Bold, informal, empowering, energetic, direct, confident, relatable, edgy, and collaborative, often using casual yet strong language.

Brand Values

• •Empowerment of Women
• •Transformation & Impact
• •Bold Creativity
• •Strategic Partnership
• •Accessibility

Best Practices

• •Lead with Confidence
• •Embrace Bold & Casual Language
• •Focus on Transformation
• •Speak Directly to the "Why"
• •Filter Through the "Woman-Owned" Lens

Social Perception

Perceived as a highly specialized and effective creative partner for woman-owned product brands, known for its comprehensive services and bold, edgy, yet professional approach that resonates with modern entrepreneurs seeking standout brands. They are seen as dynamic and results-driven.

Copy Examples

• •Your brand is one decision away from being unforgettable. Ready to take it from meh to holy shit? Let's get to work.
• •We live for a good glow-up. We teamed up with [Client Brand] to create packaging that doesn't just sit on a shelf—it gets noticed, obsessed over, and added to cart. Ready to shake shit up? Your brand is next.
• •Tired of blending in? Let's build a brand that breaks the mold.
• •Madkind Design Studio is a creative powerhouse dedicated to arming woman-owned product brands with killer branding, strategic Shopify sites, and scroll-stopping photography. We partner with ambitious founders in food, beauty, and lifestyle to build the next obsession-worthy brands.
• •Fact: A badass brand identity can change the entire trajectory of your business. If you're a woman-owned brand ready to get into retail, build a cult social following, and see serious growth, you're in the right place. Let's do the damn thing.