Brand Tone

Empowering & Inspiring, Sophisticated & Elegant, Authentic & Purpose-Driven, Supportive & Community-Oriented, Confident & Bold

Brand Values

• •Empowerment of Women
• •Quality & Craftsmanship
• •Comfort & Functionality
• •Timeless Style
• •Ethical & Sustainable Practices
• •Authenticity & Inner Beauty
• •Community

Best Practices

• •Always Circle Back to "Why": Revisit the core mission: to uplift, inspire, and empower women. Every piece of copy should connect back to this fundamental purpose.
• •Use Empowering & Affirmative Language: Incorporate words and phrases that inspire confidence, strength, and self-belief (e.g., "unstoppable," "fierce," "powerful," "radiant," "conquer," "elevate," "step into your power").
• •Highlight Both External Style & Internal Feeling: Connect the impeccable design and quality of the blazers with how they make the wearer feel (confident, beautiful, capable – "building you up from the inside").
• •Maintain Sophistication with Accessibility: While the brand is luxurious, the tone should still feel approachable and relatable. Avoid overly technical jargon; instead, focus on the benefits of the craftsmanship.
• •Weave in Brand Story & Values Naturally: Subtly integrate elements of the founder's journey, the meaning behind the brand name, and the commitment to ethical/slow fashion. This adds depth and authenticity to the copy.

Social Perception

High-Quality & Luxurious, Empowering & Purposeful, Innovative Fit & Comfort, Ethically Conscious, Positive Customer Feedback

Copy Examples

• •Headline: Step Into Your Power: The Blazer Reimagined. Body: At Madison / Savile, we believe your clothing should be as limitless as your ambition. Our blazers aren't just impeccably tailored; they're your armor for conquering the day and a reminder of the unstoppable force you are. Discover the difference true fit and inner affirmations can make. #MadisonSavile #EmpoweredDressing
• •Social Media Post (Image: Woman confidently wearing a Madison / Savile blazer in a professional setting): Lead with confidence. Radiate strength. Our Classic Blazer, crafted with luxurious Japanese stretch fabric and inscribed with 'Unstoppable & Fierce,' is more than an outfit—it's a statement. Designed for the woman who builds her own empire, from the inside out. #BeYourOwnCEO #LuxuryWorkwear #MadisonSavile
• •Product Description Snippet: Feel the embrace of our buttery satin lining, discover the thoughtful functionality of five hidden pockets, and carry the quiet strength of empowering words stitched within. The Madison / Savile Boyfriend Blazer: where sophisticated design meets soulful intention. Because true style is feeling as good as you look. #SlowFashion #MadeInLA #TimelessElegance
• •Email Subject Line: More Than a Blazer, It's Your Daily Armor. Email Body Preview: Dear [Name], In a world that doesn't always make space for us, we carve it out ourselves. Madison / Savile is here to provide the armor and the inspiration. Explore our new collection designed to uplift and empower... #WarriorSpirit #GiftOfGod (referencing the meaning of "Madison")
• •Brand Story Snippet for "About Us" Page or Feature: It started with a simple belief: women deserve workwear that is both powerful and a pleasure to wear. Tired of the compromise between style and comfort, our founder, Diana Nguyen, channeled 15 years in finance into a new vision. Madison / Savile was born – a tribute to bespoke quality (Savile) and the inherent strength of every woman (Madison). We're not just making blazers; we're crafting confidence. #PurposeDrivenFashion #WomenSupportingWomen