Brand Tone

Welcoming, Traditional, Quality-Focused, and Friendly

Brand Values

• •Quality
• •Customer Experience
• •Tradition/Classic Offerings
• •Community Focus

Best Practices

• •Use Warm and Inviting Language: Words like "welcome," "enjoy," "delicious," "fresh," "homemade," and "friendly" should be staples in your copy.
• •Highlight Quality and Freshness: Consistently mention the use of quality ingredients, fresh preparation, and any special items like "award-winning coffee."
• •Maintain a Helpful and Approachable Voice: Whether it's on your website, in menu descriptions, or any potential social media, the tone should be as if a friendly staff member is speaking directly to the customer.
• •Be Authentic: Focus on what makes Madisons special – its local feel, homemade offerings, and commitment to a pleasant customer experience. Avoid overly corporate or generic language.
• •Ensure Consistency Across All Touchpoints: If social media is developed, or new menus/flyers are created, the tone established on the website (welcoming, quality-focused, friendly) should be meticulously carried over. Train staff to embody this tone in their interactions too.

Social Perception

Positive among its local clientele, seen as a reliable and pleasant place for good food and coffee

Copy Examples

• •Headline: Your Daily Dose of Delicious. Body: From award-winning Kyoei PUMP ESPRESSO to homemade pastries and hearty lunches, Madisons is your Levin & Otaki spot to relax and enjoy the freshest flavours. Open 7 days! Call to Action: Visit us today!
• •Headline: Freshly Baked Goodness, Just Around the Corner. Body: Indulge in our beautiful, made-to-order cakes or grab a savoury bite from our daily selection. At Madisons, every dish is crafted with care and the finest ingredients. Call to Action: Explore Our Menu at madisons.co.nz
• •Headline: More Than Just a Meal, It's a Madisons Moment. Body: Join us for a delightful High Tea, a comforting brunch, or a quick, delicious lunch. Experience friendly service and the taste of homemade happiness. Call to Action: Your table is waiting in Levin & Otaki.
• •Headline: Catering Your Special Occasions with Madisons' Touch. Body: Planning an event? Let Madisons bring our fresh, delicious food to you. From beautiful cakes to savoury platters, we cater to make your gathering memorable. Call to Action: Enquire About Catering: [Link to website catering page]
• •Headline: Start Your Day Right with Madisons. Body: Warm coffee, fresh pastries, and a welcoming smile. Madisons Café & Patisserie – where every visit feels like coming home. Call to Action: Find your nearest Madisons in Levin or Otaki.