Brand Tone

Soothing and Relaxing, Luxurious and Elegant, Caring and Nurturing, Appreciative and Positive

Brand Values

• •Self-Care and Well-being
• •Quality and Luxury
• •Natural and Toxin-Free
• •Elegance and Sophistication
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., soothing, luxurious, elegant, caring), a "we are/we are not" list (e.g., "We are calming, we are not clinical"), and examples of brand-aligned sentences.
• •Focus on "You" and Benefits: Frame copy around the customer and the positive experiences or feelings your products provide (e.g., "Melt away your stress," "Transform your home into a tranquil oasis").
• •Use Sensory Language: Incorporate words that appeal to the senses – especially smell (aromatic, fragrant, divine scent), touch (soften, nourishing), and sight (elegant, sleek, beautiful) – to enhance the luxurious and relaxing feel.
• •Maintain Positivity and Warmth: Even when addressing a problem (like stress), focus on the positive solution your products offer. Use warm, inviting language rather than overly technical or formal terms.
• •Ensure Consistency Across All Channels: Whether it's a social media caption, product description, email, or website banner, the tone should feel recognizably "Madison Romy The Label." Regular review of content can help maintain this consistency.

Social Perception

Customers perceive the products as high quality, delivery is seen as efficient, products are considered special and enjoyable, even for children (bath salts). The overall perception leans towards a positive experience with the products' aesthetics and efficacy in promoting relaxation and pleasant scents.

Copy Examples

• •Unwind and elevate your evening. ✨ Our hand-poured luxury candles are crafted with natural soy wax and infused with our signature calming scents, designed to turn your space into a sanctuary. Take a moment for yourself – you deserve it. #MadisonRomyTheLabel #SelfCareSunday #LuxuryCandles #RelaxAndRecharge #HomeFragrance
• •Give the gift of tranquility. 🌿 Spoil someone special (or yourself!) with our curated self-care gift boxes. Featuring luxurious bath salts, aromatic candles, and nourishing skincare, it's the perfect way to say 'take a little time out.' Discover pure relaxation. Shop now. #MadisonRomy #GiftIdeas #SelfCareGifts #LuxuryBath #PamperYourself
• •Drift into serenity with our new Lavender & Chamomile Bath Soak. Expertly blended to soothe your senses and calm your mind after a long day. Let the gentle aroma envelop you as nourishing minerals soften your skin. Your ultimate escape awaits. Indulge in the art of relaxation. #PeacefulMoments #BathTimeBliss #NaturalWellness #MadisonRomySelfCare
• •Your Weekly Invitation to Unwind ✨ - Hello [Customer Name], At Madison Romy The Label, we believe in the power of quiet moments and the art of self-care. This week, discover our best-selling Rose & Lavender infused Bath Salts – a customer favourite for a reason! Create your own at-home spa experience and let the stresses of the day melt away... [Link to Product]
• •Elevate Your Everyday: Discover Hand-Poured Luxury for Mindful Living. Shop Candles, Bath & Body.