Brand Tone

Aspirational yet Accessible, Modern & Stylish, Confident & Understated, Quality-Conscious

Brand Values

• •Quality & Trend
• •Accessibility/Value
• •Self-Expression & Individuality
• •Sophistication
• •New York Inspiration

Best Practices

• •Anchor to "Quality & Trend": Ensure all copy, whether product descriptions, social media posts, or ads, reflects the dual promise of fashionable design and reliable quality.
• •Embrace the "Accessible Aspiration" Paradox: Use language that evokes the sophistication and style of New York but consistently reinforces the value and attainability of the products. Avoid overly exclusive or luxury-only jargon.
• •Speak to Individuality: Craft messages that empower customers to see the watches as tools for self-expression and enhancing their personal style, rather than just time-telling devices.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy aligns with the modern, clean, and stylish visuals used on the website and social media. The language should be as polished and contemporary as the product imagery.
• •Be Clear and Confident: Use clear, direct language that confidently communicates the brand's New York inspiration, design features, and value proposition without hyperbole. Authenticity in this accessible fashion segment is key.

Social Perception

Fashion-Forward & Affordable, Good Value for Money, Stylish Accessory, For a Japanese Audience with International Taste

Copy Examples

• •NYC Pulse. Your Price. Capture the rhythm of New York with MADISON NEW YORK. Trendsetting designs, quality craftsmanship, surprisingly accessible. Define your moment.
• •Style That Speaks. Value That Shines. Don’t just tell time. Tell your story. MADISON NEW YORK watches blend sophisticated New York aesthetics with everyday affordability. Find your perfect statement piece today.
• •The Art of the Everyday. Inspired by New York. Elevate your daily look with a touch of metropolitan chic. MADISON NEW YORK offers beautifully crafted watches that fuse modern trends with timeless quality, all within reach.
• •Quality You Can See. Prices You’ll Love. Experience the best of both worlds. MADISON NEW YORK brings you watches with an eye for detail, durable materials, and designs straight from the style capital – without the luxury markup.
• •Your Style. Your New York Minute. From boardroom to boardwalk, make every second count. MADISON NEW YORK watches are designed for the fashion-savvy individual who values both trendsetting style and smart value. Express yourself.