Brand Tone

Expert & Knowledgeable, Personal & Welcoming, Trustworthy & Reputable, Luxurious & Glamorous, Approachable Luxury

Brand Values

• •Expertise & Craftsmanship
• •Customer Satisfaction & Service
• •Heritage & Tradition
• •Value & Fair Pricing
• •Adaptability & Modernization
• •Sustainability (through longevity and reuse)

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in mentions of their "third-generation" status, "90 years of expertise," and location in the "historic fur district" to reinforce authority and trustworthiness.
• •Use Warm, Personal Language: Adopt a friendly, helpful, and approachable tone. Phrases like "we're here to help," "visit us and discover," and sharing customer success stories (e.g., transformations of heirlooms) can foster a personal connection.
• •Highlight Quality and Craftsmanship: Use descriptive words that evoke luxury and meticulous care, such as "exquisite," "master furriers," "hand-picked," "unparalleled craftsmanship," "artful construction."
• •Showcase Versatility and Modern Relevance: Balance tradition with an understanding of current trends. Acknowledge popular aesthetics (like "mob wife") and the appeal of vintage/upcycled items to younger audiences. Frame pre-owned and restyling as smart, sustainable choices.
• •Focus on the Customer Experience: Center the copy around the customer's needs and desires – whether it's finding a unique piece, preserving a family heirloom, or achieving a specific look. Use testimonials and address customers directly.

Social Perception

Positive, Go-To for Vintage/Pre-Owned, Traditional yet Trendy, Ethical Considerations (Fur Industry)

Copy Examples

• •Headline: Rediscover the Allure. Your Heirloom Fur, Reimagined by Madison Ave. Body: For over 90 years, our family has specialized in bringing timeless elegance to life. Whether you're seeking a stunning vintage piece or wish to transform a cherished fur, our master furriers offer unparalleled craftsmanship and a personal touch. Visit our New York fur district showroom and experience the Madison Ave Furs difference.
• •Headline: Luxury That Tells a Story. Explore Our Curated Vintage & Pre-Owned Furs. Body: Each piece in our collection has a past, ready for a new chapter with you. From iconic designer names to unique vintage treasures, find a sustainable statement of style at Madison Ave Furs. Our experts are here to guide you.
• •Headline: The "Mob Wife" Aesthetic, Mastered. Find Your Iconic Fur at Madison Ave. Body: As seen on TikTok, Madison Ave Furs is your destination for bold, glamorous vintage furs that turn heads. Our collection is hand-picked for quality and statement style. Come find the piece that expresses your inner icon.
• •Headline: More Than a Furrier, We're Your Fur Care Experts. Body: From secure, climate-controlled storage and professional cleaning to meticulous repairs and bespoke restyling, Madison Ave Furs offers comprehensive services to ensure your cherished furs remain beautiful for generations to come. Trust our 90 years of expertise.
• •Headline: Warmth, Style, and a Touch of New York History. That's Madison Ave Furs. Body: Step into our historic fur district showroom and meet Larry and the team. We’re passionate about helping you find the perfect new or vintage fur, or giving your existing piece a fresh, modern look. Experience the welcoming service that has made us a New York institution.