Tono de Marca

personal, creative, and passion-driven. It comes across as authentic and hobbyist.

Valores de Marca

• •Creativity as Self-Care
• •Authenticity
• •Passion

Mejores Prácticas

• •Always connect your products back to the core story of creativity as a form of self-care and stress relief. Your brand's origin story is its strongest asset.
• •Embrace the personal, first-person narrative. Phrases like "My journey," "I created this because," and "My hope is" make the brand feel authentic and relatable, like buying from a person instead of a faceless company.
• •Instead of only describing a mug's dimensions, describe the feeling of wrapping your hands around it on a slow morning. Sell the experience and the emotional benefit (calm, inspiration, joy) first.
• •It is crucial to resolve the brand's identity crisis. Decide whether the future is baby clothes or handmade goods. Once decided, update all platforms (website, social media, marketplaces) to reflect this single narrative, tone, and product focus to avoid customer confusion.
• •Develop a list of on-brand words to use consistently across all copy. For madi&mdsn, this might include: handmade, creative, journey, relief, cozy, burnout, tactile, imperfect, mindful, intentional.

Percepción Social

The public perception of madi&mdsn is fragmented due to its dual identities. Customers on Etsy and Faire likely perceive the brand as a small, woman-owned business specializing in charming, handmade goods like ceramics and stationery. Followers on TikTok see madi&mdsn primarily as a personal creator account documenting a pottery hobby. Visitors to the .com website will perceive the brand solely as an online boutique for baby clothes. This split creates brand confusion, hindering brand loyalty and recognition.

Ejemplos de Copy

• •From a lump of clay to your cozy morning ritual. ✨ Each curve and color on this mug was shaped by hand, inspired by the simple joy of creating something beautiful and useful. This isn't just pottery; it's a reminder to find art in the everyday. Shop our new handmade ceramics via the link in bio.
• •Peel, stick, and add a little bit of art wherever you go. Our 'Creative Juice' sticker pack is for the journalers, the laptop decorators, and anyone who needs a small, colorful reminder to stay inspired. Made from durable, waterproof vinyl to keep up with your daily adventures.
• •Burnout is real. Art is the answer. (Email Body Snippet): "Hey [Name], I started madi&mdsn during a time when life felt overwhelming. Turning to art wasn't a business plan—it was a lifeline. Now, I want to share that peace with you. Explore our new collection of paint-at-home kits and handmade goods, designed to help you destress and reconnect with your creative side."
• •madi&mdsn began not in a boardroom, but at a pottery wheel during late-night study breaks. What started as a way to manage the stress of law school quickly became a passion for bringing more art into the everyday. We believe creativity is essential. It's in the mug you choose for your coffee, the journal you write in, and the unique pieces that make your space feel like home. Here, everything is made with intention, in the hope that it brings a little more beauty and balance to your life.
• •On-screen text: "Your sign to make time for messy, imperfect, soul-filling hobbies." Caption: "It doesn't have to be perfect to be worth it. #cozyhobbies #potterytiktok #creativejournal #selfcare"