Brand Tone

Playful, creative, and personal.

Brand Values

• •Individuality
• •Self-expression
• •Customization

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's personality. Include columns for "We Are" (e.g., Playful, Inclusive, Creative) and "We Are Not" (e.g., Exclusive, Serious, Generic). This serves as a quick reference for anyone writing content.
• •Focus on "You" and "Your": Center the customer in your narrative. Use language that speaks directly to them, focusing on their stories, their style, and their creativity. This makes the brand feel more personal and engaging.
• •Use Storytelling in Descriptions: Instead of just listing materials and dimensions, infuse product descriptions with a story or a feeling. What inspired the charm? What kind of person would wear it? This adds emotional value to the product.
• •Maintain a Consistent Vocabulary: Decide on a set of keywords and phrases that align with your brand. For a playful brand, this might include words like "magic," "story," "dream," "sparkle," and "vibe." Use them consistently across all platforms.
• •Engage with a Human Touch: When and if the brand launches on social media, ensure community interactions reflect the defined tone. Respond to comments and questions with personality, not robotic, templated answers. Use emojis and informal language where appropriate to maintain a friendly and approachable voice.

Social Perception

A brand that celebrates individuality and self-expression through customizable jewelry, appealing to a youthful, expressive audience.

Copy Examples

• •Your Story, Your Charms. Create a piece that's unapologetically you. Shop the new collection.
• •Meet the 'Cosmic Dreamer' charm. For the stargazers and the daydream believers. Hand-finished in sterling silver and ready to add a little magic to your bracelet or necklace. What will it represent for you?
• •(Image of multiple charms scattered artfully) So many stories, waiting to be told. Which charm are you adding to your collection next? Drop an emoji in the comments that matches your vibe! ✨
• •Psst... A little charm told us you'd love this.
• •Madie's Charms was born from a simple idea: jewelry should be as unique as the person wearing it. We're not just selling charms; we're giving you the pieces to build and share your own narrative. Let's make something beautiful together.