Brand Tone

Friendly, humorous, relatable, down-to-earth, approachable, cozy, and welcoming.

Brand Values

• •Family-Centric
• •Handmade Quality
• •Community Support
• •Authenticity and Humour

Best Practices

• •Embrace the "Mad House" Metaphor: Continue to use the "mad house" concept as a running theme in your copy. It's a relatable and memorable anchor for your brand's story.
• •Lead with Humor and Honesty: Don't be afraid to be candid and use humor. Share relatable anecdotes about daily life to connect with your audience on a personal level.
• •Highlight the "Handmade" Aspect: Emphasize that your core products are "hand-poured" in Texas. This reinforces the value of quality craftsmanship and supports the "small business" narrative.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") and ask questions to engage your audience directly.
• •Center the Customer's Experience: Frame your products as solutions to the chaos of everyday life—a way to find a moment of peace, a good laugh, or the perfect, thoughtful gift.

Social Perception

Overwhelmingly positive, perceived as a cute, welcoming gift shop with a diverse range of high-quality, unique, handmade products, especially candles with amazing scents. The owner's friendly demeanor and the brand's authentic narrative of evolving from a home-based business contribute to its charm and resonate well with customers.

Copy Examples

• •Our house is mad, but at least it smells amazing. Introducing 'Serene Chaos,' our new hand-poured soy candle. It’s the perfect blend of calming lavender and a hint of 'I-can't-believe-I-survived-another-week.' Light it up and embrace the beautiful madness.
• •Juggling work, kids, and a to-do list a mile long? We get it. That's why we create gifts that bring a little joy and a lot of amazing scents to your mad house. Swing by the shop this week and treat yourself—you've earned it.
• •Make your car the one place that isn't total chaos. Our new car diffusers are here to rescue your commute with your favorite Mad House scents. Hang it, breathe deep, and pretend you're not a taxi service for tiny humans.
• •From our mad house to yours. At Mad House & Co., we specialize in hand-poured soy candles and unique gifts that celebrate the beautiful mess of life. Because every home could use a little more laughter and a great-smelling candle.
• •Surviving the holidays requires a good sense of humor and even better-smelling candles. Find the perfect gifts for everyone on your list (or just for yourself, we won't tell) at Mad House & Co. Let the merry madness begin!