Brand Tone

Adventurous, mystical, and authoritative, speaking to customers intrigued by unique, natural products with a story. Language is evocative, referencing "mystical," "ancient," and "powerful" qualities, balanced with a knowledgeable, transparent, cautious, and responsible approach regarding dosage and product information.

Brand Values

• •Authenticity and Tradition
• •Natural and Pure
• •Adventure and Experience
• •Wellness and Health
• •Sustainability and Fair Trade

Best Practices

• •Embrace the Mystique: Always use evocative and adventurous language that speaks to the product's unique origins and effects. Words like "ancient," "mystical," "sacred," and "legendary" reinforce the brand's narrative.
• •Educate and Inform: Balance the mystical tone with clear, authoritative information about the product. Explain what grayanotoxins are, how they work, and why the honey has its effects. This builds trust and positions the brand as an expert.
• •Prioritize Authenticity: Consistently tell the story of the honey's origin and the people who harvest it. Use imagery and videos from Nepal to make the story tangible. This differentiates the brand from potential competitors and fakes.
• •Promote Responsible Use: Always include a disclaimer about the product's potency and recommend a starting dosage. This responsible approach shows that the brand cares about its customers' well-being and adds to its credibility.
• •Be Transparent: Acknowledge the variability of a natural product and be open about lab testing and quality control. This transparency can help to counter skepticism and build long-term customer loyalty.

Social Perception

Perceived as a purveyor of a rare, exotic product with a compelling backstory, often praised for uniqueness and effects by satisfied customers. There is interest in its potential for recreational use and natural remedy. However, skepticism exists regarding authenticity and consistency due to high price, variable nature, counterfeit market, and caution due to potential

Copy Examples

• •Headline: Unlock the Ancient Secret of the Himalayas. Body: For centuries, the Gurung tribes of Nepal have risked their lives to harvest a rare, potent honey from the highest cliffs of the Himalayas. Now, you can experience its mystical power. Our Mad Honey is raw, pure, and sustainably sourced. Discover a new level of clarity and calm.
• •Headline: More Than Honey. It's an Experience. Body: Ready for an adventure? A single spoonful of our Mad Honey can transport you. Feel a gentle wave of euphoria, a heightened sense of the world around you. This isn't just honey—it's a journey.
• •Headline: Find Your Calm in the Chaos. Body: Stressed? Anxious? The natural grayanotoxins in our Mad Honey are known to soothe the mind and body. Find your sanctuary in a teaspoon of this potent, wild-harvested honey.
• •Headline: The Taste of Tradition. The Thrill of the Wild. Body: Sourced directly from the honey hunters of Nepal, our Mad Honey is a product of ancient tradition and untamed nature. Each jar is a testament to their courage and a tribute to the power of the wild.
• •Headline: Potent. Pure. Perilously Sourced. Body: We partner with the brave honey hunters of Nepal to bring you the world's most unique honey. Ethically harvested and lab-tested for purity, Mad Honey Supply delivers a safe and authentic experience, every time.