Brand Tone

energetic, youthful, humorous, modern, slightly rebellious, casual, confident, authentic, approachable, relatable

Brand Values

• •Passion for Golf
• •Affordability
• •Style & Self-Expression
• •Friendship and Community
• •Quality

Best Practices

• •Embrace the Banter: Use golf slang and inside jokes (like "sandbagger" or "bushwhacker") in your copy. This shows you're authentic and part of the golf community, not just an apparel company.
• •Lead with Personality, Follow with Features: Start with a bold, humorous, or edgy statement to grab attention. Then, support it with the practical benefits of the product (e.g., "quick-dry fabric," "athletic fit," "4-way stretch").
• •Highlight the "Why": Remind the audience that the brand was started by friends. Use words like "we," "us," and "our story" to reinforce the sense of community and shared passion. It ’s not just a company; it ’s a club.
• •Keep it Confident and Casual: Avoid overly formal or technical language. The tone should feel like you're talking to a friend on the course —confident, a little cheeky, but always passionate about the game.
• •Be Visually Loud: The copy should always match the visual identity. When writing social media posts or ads, pair the energetic text with images and videos that showcase the polos' vibrant, standout designs in action. The words and the look must tell the same "bold" story.

Social Perception

Still being formed, largely controlled by own messaging. Perceived as positive, offering unique designs and an alternative to mainstream golf apparel. Seen as a small, passionate Canadian business. Current customers appear satisfied.

Copy Examples

• •Stop Dressing Like a Tour Pro from 1985. Your swing has personality, why doesn't your polo? MADGOLF CANADA delivers bold, quick-dry polos that are as comfortable as they are loud. Designed by golfers, for golfers who aren’t afraid to stand out. Shop the new collection now. Unleash Your Style.
• •Look Good. Feel Good. Play Mad. Premium golf polos with personality, without the premium price tag. Free shipping on all orders over $100. Shop The Collection.
• •The Sandbagger Polo - For the Hustler in You. We see you. You say you're a 20 handicap but you stripe it 280 down the middle every time. This polo is for you. With its breathable, 4-way stretch fabric, you'll stay cool and comfortable while you're taking your friends' money. Just try not to win by *too* much.
• •Your buddies' polos vs. Your new MADGOLF polo. Don't be boring. Be bold. Be MAD. #madgolfcanada #golfstyle #golffashion #golftiktok
• •Your Golf Bag is Missing This... Looks that are almost as good as a hole-in-one. Almost. Check out our new arrivals.