Brand Tone

aspirational, exclusive, heartfelt, confident, and reassuring

Brand Values

• •Uncompromising Quality
• •Emotional Significance
• •Excellence in Craftsmanship
• •Customer-Centric Service
• •Exclusivity

Best Practices

• •Lead with Emotion, Support with Quality: Start your copy by tapping into the emotional reason for the purchase (love, celebration, apology) and then reinforce the decision with assurances of quality, such as 'Master Florist' and 'quality guarantee.'
• •Use Elevated Language: Employ words that convey luxury and exclusivity. Terms like 'unparalleled,' 'finest,' 'hand-selected,' 'curated,' and 'spectacular' align with the brand's premium positioning.
• •Center the 'Why,' Not Just the 'What': Instead of saying 'We sell roses,' stick to the brand's core message: 'We sell the most special moments in your life.' Frame your products as vehicles for emotion and connection.
• •Be Confident and Assuring: The quality guarantee is a major differentiator. Mention it frequently and confidently in your copy to build trust and justify the premium price point.
• •Maintain Visual and Textual Harmony: Ensure the clean, elegant, and luxurious aesthetic of the brand's photography is mirrored in the copywriting. The text should be as polished and refined as the images.

Social Perception

Mad for Roses is perceived as a high-end, reliable, and professional source for luxury rose bouquets in Bangkok, appealing to clients who value premium quality for significant occasions. It is well-regarded by both international and local communities.

Copy Examples

• •It's More Than a Bouquet. It's a Moment. At Mad for Roses, we don't just sell flowers; we deliver memories. Experience unparalleled quality with our hand-selected, A+ grade roses, guaranteed to make your special occasion unforgettable. Order now for 3-hour delivery in Bangkok.
• •Some feelings are too grand for words. For everything else, there are 99 roses. Hand-selected for perfection and crafted by our Master Florist, this is how you say 'forever.' #MadForRoses #LuxuryFlowers #BangkokFlorist #RoseBouquet #EternalLove
• •Don't just mark the date. Make it a masterpiece. Your anniversary deserves more than just roses; it deserves the finest. With our international quality guarantee, every bloom is a promise of perfection. Let us help you create a moment that lasts a lifetime.
• •Subject: The Art of the Perfect Surprise. Inside, discover bouquets that do more than decorate a room—they capture a heart. At Mad for Roses, our Master Florists assemble only the top 1% of imported roses to ensure your gesture of love is nothing short of spectacular. Because when it's for them, there can be no compromise on quality.
• •The 'Eternal Embrace' Bouquet. A curated collection of 30 flawless, deep-red roses, each one hand-inspected to meet our international quality standards. This bouquet whispers a promise of deep and abiding love. It's not just a gift; it's a statement. Guaranteed to last, guaranteed to be remembered.