Brand Tone

uplifting, sincere, and friendly

Brand Values

• •Joy and Positivity
• •Connection
• •Sincerity and Authenticity
• •Community

Best Practices

• •Lead with the "Why": Always connect the copy back to the brand's origin story and mission. Remind the audience that the products are designed to spread joy, not just to be worn. This reinforces the brand's purpose-driven identity.
• •Use Uplifting and Inclusive Language: Employ positive, warm, and inviting words. Use phrases like "Join us," "Share the joy," and "We're so glad you're here" to create a sense of community and belonging. Avoid overly corporate or transactional language.
• •Tell Customer Stories: Actively collect and share positive stories from customers, similar to how the founders were inspired by their wedding guests. Feature testimonials or short anecdotes about moments of connection sparked by the apparel. This provides social proof and reinforces the brand's core value.
• •Be Sincere, Even in Problem-Solving: When addressing negative feedback or issues (like shipping delays), maintain the friendly and sincere tone. Acknowledge the problem with empathy, apologize genuinely, and clearly communicate the steps being taken to fix it. This turns a negative experience into an opportunity to build trust.
• •Ensure Consistency Across All Touchpoints: From the website's microcopy (like button text) to email subject lines and product descriptions, every piece of text should reflect the same joyful and friendly tone. A consistent voice builds a strong, recognizable brand personality.

Social Perception

The public perception of MadeYouSmile.co is divided. On one hand, the brand's narrative and mission are perceived as positive and inspiring. Customers who connect with the message appreciate the uplifting nature of the products. On the other hand, practical issues detract from this perception. Reports of delivery delays, inconsistent quality, and a low third-party trust score create a sense of unreliability. While some customers have had good experiences, the negative feedback suggests a gap between the brand's uplifting promise and its operational execution.

Copy Examples

• •Wear the Vibe You Want to See. It started as a wedding favor and became a movement. Our "Choose Joy" tee isn't just a shirt; it's a conversation starter, a mood-lifter, and a reminder that a little happiness is contagious. Join the mission. #MadeYouSmile
• •More Than Apparel. It's a Dose of Joy. From a single t-shirt designed to celebrate love, a worldwide mission was born. Every item we make is designed to put a smile on your face and the faces of those you meet. What will you wear to spread joy today?
• •A little light for your inbox... and your closet. Hi [Customer Name], Life gets busy. We get it. That's why we created MadeYouSmile.co—to be a simple reminder of the good stuff. Our story began with a simple idea: what if a t-shirt could spread happiness? It turns out, it can. Find your new favorite reminder to smile.
• •Carry the Energy of the City That Never Sleeps. Whether you're a native, a transplant, or just a dreamer, this shirt captures the vibrant, unstoppable spirit of New York. Made with soft, breathable cotton for all-day comfort while you chase your own big city dreams. It’s not just a location; it’s a state of mind.
• •Still Thinking About Us? Your daily dose of joy is waiting. Don't let a great day (or a great tee) get away. Come back and find the piece that makes you smile. We’ve saved your cart for you!