Brand Tone

Enthusiastic, Passionate, Friendly, Accessible, Creative, Inspirational, Reassuring, and Trustworthy

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Relaxation and Well-being
• •Accessibility

Best Practices

• •Always Emphasize Creativity and Personalization: Use words like "create," "your own," "unique," "personalized," "masterpiece," and "imagine." This aligns with the core offering of turning images into art.
• •Highlight the Therapeutic Benefits: Consistently mention relaxation, stress relief, mindfulness, and the joy of the crafting process. Use phrases like "unwind," "calming," "therapeutic," and "satisfying."
• •Maintain an Encouraging and Accessible Voice: Reassure customers that no prior skill is needed. Use phrases like "easy to learn," "for all skill levels," "simple steps," and "you can do it!"
• •Showcase Quality and Trust (and address concerns proactively if possible): Use terms like "premium quality," "eco-friendly," "vibrant," and "durable." While maintaining a positive tone, subtly acknowledge areas of past concern by reinforcing guarantees, like "our dedicated team is here to help ensure your masterpiece is perfect."
• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement and beauty, such as "dazzling," "sparkling," "breathtaking," "vibrant," "joy," and "love." Let the passion for the craft shine through the text.

Social Perception

Generally Positive, with Some Concerns. Customization is a Draw, but Also a Point of Friction. Customer Service Inconsistencies. Seen as a Hobby/Craft Supplier.

Copy Examples

• •Headline: Unleash Your Inner Artist: Create Dazzling Diamond Art with Made with Diamonds! Body: Dive into the vibrant world of diamond painting! Our premium kits provide everything you need to craft a sparkling masterpiece that’s uniquely yours. Perfect for relaxing and igniting your creativity. Start your diamond art journey today!
• •Headline: Your Memories, Now in Sparkles: Custom Diamond Painting Kits! Body: Transform your favorite photos into breathtaking diamond art! With Made With Diamonds, it's easy to create a personalized, shimmering keepsake. High-quality, eco-friendly beads and easy-to-follow instructions guaranteed. Preserve your cherished moments in a dazzling new way.
• •Headline: Stress Relief Meets Sparkling Fun! Body: Looking for a relaxing new hobby? Discover the joy of diamond painting with Made with Diamonds. Each kit is a journey into creativity and calm, helping you unwind and create something beautiful. Feel the stress melt away with every diamond you place!
• •Headline: The Perfect Gift for Craft Lovers (Or Yourself!) Body: Surprise someone special with a Made with Diamonds painting kit, or treat yourself to hours of creative enjoyment! Our wide selection of designs and custom options ensure there's a perfect project for everyone. Quality materials, stunning results, guaranteed smiles.
• •Headline: Join Over 100,000 Happy Crafters! Body: Experience the Made with Diamonds difference! We're passionate about providing high-quality diamond painting kits that inspire joy and creativity. With fast shipping and our 100% satisfaction promise, you can craft with confidence. Discover your next favorite hobby with us!