Brand Tone

Heartfelt, Personal, and Community-Focused

Brand Values

• •Craftsmanship and Artistry
• •Emotional Connection
• •Community Support
• •Customer Happiness

Best Practices

• •Lead with Emotion: Always frame copywriting around the feeling the product evokes. Use words like "cherish," "celebrate," "connect," and "treasure" to reinforce the brand's core value.
• •Highlight the Human Touch: Consistently mention the "local artists" and "handmade" aspects of the products. This reinforces the values of craftsmanship and community, setting the brand apart from mass-market competitors.
• •Keep it Simple and Sincere: The brand's strength is its authenticity. The copy should remain straightforward, warm, and personal. Avoid overly clever or trendy language that could dilute its heartfelt tone.
• •Tell a Story (Even a Small One): Briefly describe the story behind a product or an artist. For example, "This card was designed by [Artist's Name], a local painter inspired by Cornwall's coast." This adds depth and reinforces the brand's connection to its community.
• •Incorporate "Treasure" Subtly: Use the brand name's key word and its synonyms within the copy to create a cohesive message. Phrases like "a treasured keepsake," "treasure the moment," or "a gift to treasure" will consistently echo the brand's identity.

Social Perception

Reliable, trustworthy, and dependable, delivering high-quality, as-described products with quick delivery.

Copy Examples

• •From Our Community to Your Heart: Gifts Made to Be Treasured.
• •Send more than just a card; send a piece of Cornwall. This beautiful design comes from the heart of a local artist, printed with care and ready to make someone's day. Because the best messages are the ones worth treasuring.
• •We believe a gift should be full of love, time, and care. That's why we pour our hearts into sourcing unique pieces and partnering with over 20 local artists to bring you gifts that aren't just given, but are truly treasured.
• •A little something to be treasured...
• •Looking for the perfect gift in Truro? Discover handmade cards, unique art, and souvenirs at Made To Be Treasured. Find a gift they'll hold onto forever. Visit us in the Pannier Market today!