Brand Tone

Practical, Service-Oriented, and Reassuring

Brand Values

• •Simplicity
• •Quality & Safety
• •Customer-Centricity
• •Accessibility

Best Practices

• •Prioritize Clarity Over Jargon: Always use simple, direct language. Avoid overly technical tire terminology unless explained clearly. The goal is to make the process easy, not to overwhelm the customer with complex specifications.
• •Lead with Customer Benefits: Frame every feature as a direct benefit to the customer. Instead of "We offer fast shipping," use "Get your tires delivered right to your doorstep, fast and free." This reinforces the service-oriented value.
• •Reinforce Trust in Every Message: Consistently mention key trust signals like the "100% satisfaction guarantee," "secure payment," and "industry-standard tested" products across different channels—from the website header to email footers and ad copy.
• •Maintain a Helpful and Approachable Tone: Whether writing a product description, a social media post, or a customer service email, the tone should always be helpful and supportive. Position the brand as an expert guide, not just a seller.
• •Focus on the Solution, Not Just the Product: The brand's promise is a hassle-free experience. The copy should reflect this by focusing on the ease of the process—simple search, easy ordering, and reliable delivery—as much as it does on the tires themselves.

Social Perception

The public perception of Made Tires is limited due to low online visibility. For the small number of customers, perception is positive, focusing on reliability and speed, primarily from its eBay store. It's seen as a functional retailer rather than a well-known brand, with consumers more likely to perceive the tire brands it sells than the retailer itself.

Copy Examples

• •The Right Tires. No Hassle. Get top-brand tires delivered to your door with fast, free shipping and our 100% satisfaction guarantee. Your perfect match is just a click away.
• •Safety isn't a luxury—it's a standard. Every tire we sell is rigorously tested to meet industry safety standards. Drive with confidence knowing you have durable, high-performing tires on your vehicle. Shop now for guaranteed quality.
• •Why choose this tire? Because it delivers uncompromising performance and durability you can trust. Backed by our expert service and fast, free shipping, it’s the smart choice for a smooth, safe ride. Add to cart for peace of mind.
• •Welcome to Made Tires! We're not just here to sell you tires; we're here to make sure you find the perfect fit without the stress. Thank you for your first order—it’s on its way, with free shipping, of course. Questions? Our tire experts are always here to help.
• •Tire shopping shouldn't be complicated. We started Made Tires with one simple goal: to provide drivers with top-quality, safe tires without the hassle. Based in Fresno, California, we're a team of tire experts dedicated to your satisfaction. No confusing jargon, no hidden fees—just great tires and impeccable service.