Tono de Marca

Aspirational yet Accessible, Practical and Solution-Oriented, Friendly and Engaging, Confident in Quality

Valores de Marca

• •Quality and Durability
• •Design and Innovation
• •Affordability and Value
• •Customer Focus and Service
• •Practicality and Functionality
• •Passion and Dedication
• •Sustainability

Mejores Prácticas

• •Always Circle Back to "Ama tu casa ❤️" (Love your home): This core emotional tagline should subtly influence all copy. The goal is to help customers create a home they love, so copy should be inspiring and positive.
• •Balance Aspiration with Accessibility: Showcase the dream (a beautiful, organized home) but always ground it in the reality of practical benefits (functionality, good price, quality for money). Avoid overly luxurious or exclusive language.
• •Use Clear, Simple, and Friendly Language: The tone is approachable. Avoid jargon or overly technical terms unless explaining a specific product benefit clearly (like their 7-layer polyester paint finish). Incorporate emojis where appropriate for social media to maintain a friendly feel.
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "large closet," explain the benefit: "Finally, enough space for everything, keeping your bedroom tidy and serene." Focus on how the furniture improves the customer's life.
• •Maintain an Element of Enthusiasm and Positivity: Words like "transform," "discover," "dream," "perfect," "love," and exclamation points (used judiciously) can convey the brand's passion for helping people improve their homes. Ensure a helpful and supportive tone in customer service interactions and Q&A.

Percepción Social

Positive Associations, Mixed on Quality/Assembly, Broad Accessibility, Modern and Stylish Image, Trustworthy (emerging)

Ejemplos de Copy

• •Headline: Transform Your Kitchen, Without Breaking the Bank. ✨ Body: Dreaming of a stylish, organized kitchen? Our Glamy line offers quality design and smart functionality at a price you'll love. Discover the perfect fit for your home at madesa.mx! #MadesaMuebles #AmaTuCasa #CocinasModernas
• •Headline: Finally, a Closet That Gets You. ❤️ Body: Tired of clutter? Our [Specific Closet Name, e.g., Reno Closet] combines ample storage with a sleek, modern look. Organize your life beautifully. Shop now and love your space! #MadesaStyle #HomeOrganization #DreamCloset
• •Headline: Your Living Room: Stylish, Functional, Affordable. Body: Create a living room you’ll be proud of with Madesa. From chic TV stands to comfy entertainment centers, find quality pieces that fit your life and your budget. Explore the collection: [link] #MueblesMadesa #DiseñoInteligente #HogarFeliz
• •Headline: Small Space? Big Possibilities! 💡 Body: Don't let a compact room limit your style! Our space-saving furniture solutions are designed for modern living. Maximize your home’s potential with Madesa. See how: [link] #MadesaSoluciones #EspaciosPequeños #VidaPractica
• •Headline: Quality You Can See, Prices You Can't Beat. Body: At Madesa, we believe everyone deserves a beautiful home. That's why we offer durable, stylish furniture direct from the factory. Experience the Madesa difference today. #CalidadMadesa #PrecioJusto #AmoMiHogar