Brand Tone

professional, expert, caring, and personalized

Brand Values

• •Expertise & Efficacy: Delivering visible, lasting results through scientifically-backed treatments and high-quality products. They position themselves as "experts in skin improvement."
• •Personalization: Tailoring treatments to the unique needs and goals of each client, starting with a thorough intake and skin analysis.
• •Client Well-being & Comfort: Creating a warm, laagdrempelige (accessible/approachable), and relaxing environment where clients feel at ease. Hygiene is also a frequently highlighted aspect.
• •Continuous Improvement & Education: Staying updated with the latest developments and training to maintain a high level of knowledge and skill.
• •Holistic Approach: Recognizing the connection between internal health and external skin appearance, as seen in their collaboration for orthomolecular therapy.
• •Passion: Founder Madelon's passion for skincare is a driving force behind the salon.

Best Practices

• •Always Prioritize the Client's Needs and Goals: Frame copy around how Madesalon can help them achieve their desired skin, emphasizing personalized solutions and understanding their unique journey.
• •Balance Expertise with Warmth: While highlighting scientific backing and medical-grade products, ensure the language remains accessible, caring, and reassuring. Avoid overly technical jargon without explanation.
• •Show, Don't Just Tell, the Results: Use descriptive language that evokes the feeling of healthy, glowing skin and the relaxing experience of the salon, supported by client testimonials where appropriate.
• •Maintain Professionalism with a Personal Touch: Even in more casual social media posts, uphold the standard of expertise and care. Address clients respectfully and empathetically.
• •Be Consistent Across All Platforms: Whether it's the website, an Instagram caption, or a TikTok video description, the core message of expert, personalized, and caring skin improvement should resonate clearly.

Social Perception

Madesalon is highly regarded by its clients. They are perceived as a top-tier salon for skin treatments in Amsterdam. Customers consistently praise the knowledge and skill of the staff, the quality of the treatments, the personalized attention, and the relaxing and clean environment. The founder, Madelon, is often mentioned by name for her excellent service and "magic touch." The salon is seen as a place that genuinely cares about clients' skin journeys and delivers tangible results. The focus on "medical topmerken" and "scientifically onderbouwde behandelingen" contributes to a perception of trustworthiness and professionalism.

Copy Examples

• •Headline: Your Journey to Radiant Skin Starts Here. Body: At Madesalon, we believe every skin tells a unique story. Our expert specialists combine advanced, science-backed treatments with a deeply personalized approach to help you achieve your healthiest, most luminous skin. Book your comprehensive consultation today and let us tailor a plan for your unique glow. Call to Action: Discover Your Best Skin.
• •Headline: Beyond the Surface: Skin Health, Inside and Out. Body: True skin transformation considers the whole picture. Madesalon offers expert facial treatments using medical-grade products and innovative techniques like Dermapen microneedling and customized chemical peels. We also explore holistic avenues like orthomolecular therapy to address your skin concerns from within. Call to Action: Schedule Your In-Depth Skin Analysis.
• •Headline: Expert Care, Visible Results. That's the Madesalon Promise. Body: Tired of treatments that don't deliver? Our highly trained skin specialists are passionate about achieving real, lasting improvements for your skin. From tackling acne to promoting rejuvenation, we utilize top brands like Image Skincare and Mesoestetic to ensure effective, professional care in a warm and welcoming environment. Call to Action: Experience the Madesalon Difference.
• •Headline: The Science of Glow, The Art of You. Body: At Madesalon, we meticulously blend scientific knowledge with a personal touch. Our customized facials and advanced treatments like LED therapy are designed not just to treat, but to transform your skin, leaving you feeling refreshed, confident, and truly cared for. Call to Action: Unveil Your Personalized Treatment Plan.
• •Headline: More Than a Facial, It's a Partnership for Your Skin. Body: We're dedicated to understanding your skin's unique needs. From your first intake to ongoing support, the Madesalon team provides expert guidance and effective solutions. Step into our tranquil Amsterdam salon and let us guide you towards the healthy, radiant skin you deserve. Call to Action: Book Your Madesalon Experience.