Brand Tone

Romantic & Sentimental, Elegant & Sophisticated, Appreciative & Caring, Direct & Informative (Product Focus)

Brand Values

• •Beauty & Aesthetics
• •Lasting Impressions & Memories
• •Thoughtfulness & Gifting
• •Quality & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Embrace Romantic & Emotional Language: Consistently use words that evoke feelings of love, care, affection, and cherished memories. Think timeless, cherished, heartfelt, enduring, passion.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or colloquialisms. Keep the language polished and sophisticated, reflecting the perceived quality of the products.
• •Focus on the "Why" - The Gifting Experience: Frame the products not just as items, but as vehicles for expressing emotion and creating special moments. Highlight the joy of giving and receiving.
• •Be Descriptive and Evocative: Use sensory language to describe the beauty and texture of the roses, even if preserved. Help the customer imagine the product's impact.
• •Ensure Visual and Textual Harmony: The copy should align with the elegant and romantic imagery used on the website and social media. The words should enhance the visual story, not contradict it. Ensure consistency across all customer touchpoints (website, emails, social media, product packaging if applicable).

Social Perception

Gift-Oriented, Visually Appealing Products, Symbolic Value, Niche & Specialized, Positive (Based on available reviews)

Copy Examples

• •Eternalize Your Affection. Discover the timeless beauty of Made of Rose.
• •More than just a gift, our Rose Bear is a handcrafted hug that lasts. Each petal whispers of enduring love, making it the perfect messenger for your deepest emotions.
• •Moments fade, but true love blossoms forever. Surprise them with a gift that speaks volumes. ✨ #MadeOfRose #EternalLove #GiftIdeas #RoseThatLasts #RomanticGift
• •A Gift as Timeless as Your Love: Explore New Arrivals at Made of Rose.
• •At Made of Rose, we believe in the enduring power of a thoughtful gesture. We meticulously craft each eternal rose creation to capture the essence of beauty and affection, helping you celebrate life's most precious connections.