Brand Tone

Friendly, Feminine, and Enthusiastic

Brand Values

• •Customer Satisfaction
• •Uniqueness and Discovery
• •Quality and Affordability
• •Conviviality and Warmth
• •Passion for Retro-Romantic Style

Best Practices

• •Embrace Warm and Positive Language: Use inviting and cheerful words. Instead of just "New Dress," try "Your Gorgeous New Dress Has Arrived!"
• •Incorporate Emojis Sparingly and Appropriately: Emojis (✨💖😉💃☀️) can enhance the friendly and enthusiastic tone, especially on social media, but ensure they align with the chic aspect and aren't overused.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection. Frame descriptions around how the product benefits or makes the customer feel.
• •Highlight Uniqueness and Joy: Emphasize the "treasure-hunting" aspect and the happiness the products can bring, aligning with the brand's origin story and values.
• •Maintain a Balance of Chic and Approachable: While friendly, the language should still reflect the stylish and feminine nature of the products. Avoid overly casual slang that might detract from the "chic" element. Ensure a helpful and enthusiastic tone shines through in all communications.

Social Perception

Positive, Trusted, Fashionable and Good Value, Associated with a pleasant shopping experience

Copy Examples

• •Instagram Post (New Dress Arrival): "Fall in love with your next favorite dress! 💖 Our new [Dress Name] has just arrived, blending timeless elegance with a playful twist. Perfect for making every day a little more fabulous! ✨ Tap to shop and twirl into happiness! #MademoiselleMarcelle #NewCollection #DreamDress"
• •Facebook Ad (General Apparel): "Ready for a style refresh? 😉 Discover unique treasures at Mademoiselle Marcelle! From cozy knits to stunning dresses, find pieces that tell *your* story. Friendly advice and fabulous finds await! Shop now: [Link] #BeBeautifulBeMarcelle #FrenchStyle #FashionFinds"
• •TikTok Video Caption (Outfit of the Day): "Serving looks & good vibes today! 💃 This entire outfit from Mademoiselle Marcelle has us feeling unstoppable. What do you think? Let us know in the comments! 👇 #OOTD #MademoiselleMarcelleStyle #FashionFun #GetTheLook"
• •Website Banner (Seasonal Collection): "Hello Sunshine! ☀️ Our new collection is bursting with joyful colors and chic designs, perfect for celebrating the season in style. Explore beautiful pieces that feel as good as they look! #MademoiselleMarcelle #SummerVibes #NewCollection"
• •Email Newsletter Subject Line: "Psst... Your New Favorite Outfit is Waiting! 😉 Inside: Fresh Arrivals & Sweet Styles!"