Tono de Marca

Sophisticated, elegant, romantic, seductive, aspirational, exclusive, confident, and empowered, often with a touch of Parisian chic.

Valores de Marca

• •Celebration of Femininity
• •Timeless Style
• •Self-Confidence
• •Joie de Vivre
• •Adventurous Spirit

Mejores Prácticas

• •Embrace the Persona: Every piece of copy should be written from the perspective of the chic, confident, and worldly 'Mademoiselle.' Write for the woman who is the main character in her own life.
• •Use Evocative Language: Focus on sensory details and feelings. Instead of 'this dress is popular,' try 'this dress captures the feeling of a sun-drenched afternoon in Provence.'
• •Incorporate French Sparingly: Weave in elegant French phrases to reinforce the brand’s Parisian identity without alienating an English-speaking audience. Phrases like 'pièce de résistance' or 'je ne sais quoi' can add a touch of sophistication.
• •Tell a Story: Frame products within a narrative. A sweater isn't just a knit; it's what you wear while reading in a charming café. A dress isn't just an outfit; it's for the spontaneous trip to the coast.
• •Build Trust Through Transparency: To counteract the negative reviews, the brand must prioritize transparency. This includes clear communication on shipping times, an accessible customer service team, showcasing genuine customer photos (if and when available), and clarifying the brand's origin and design process. Rebuilding trust must be the primary communication goal.

Percepción Social

Critically negative, with numerous reports of the website being suspicious or a potential scam. Customers complain about not receiving orders, poor quality, lack of customer service, and the use of other designers' images. This creates a strong perception of untrustworthiness.

Ejemplos de Copy

• •For the Moments You'll Never Forget.
• •Elegance is an attitude. Our signature blazer is crafted for the woman who commands the room with quiet confidence. Its tailored silhouette and refined details make it not just a garment, but a second skin for your most ambitious days and enchanting nights.
• •Mademoiselle: A Love Letter to the Woman You Are.
• •Wandering through the city streets, feeling the hum of life. Our new maxi dress is made for these endless journeys, where every corner turned is a new memory in the making. #LaVieEnPlusJolie
• •Don’t just dress for the day. Dress for the story. Mademoiselle offers timeless pieces for the modern woman who lives life as a constant, beautiful adventure. Discover your signature style.