Brand Tone

sophisticated, artisanal, and design-focused

Brand Values

• •Quality Craftsmanship
• •Timeless Design & Simplicity
• •Material Authenticity
• •Sustainability and Thoughtful Making
• •Australian Design
• •Collaboration & Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, artisanal, precise, warm), preferred vocabulary (e.g., \"handcrafted,\" \"timeless,\" \"bespoke,\" \"refined\"), and phrases to avoid (e.g., overly casual slang, hype-driven superlatives).
• •Prioritize \"Show, Don't Just Tell\": Instead of simply saying \"high quality,\" describe the materials, the handcrafting process, or the way a product feels or ages. \"Our high-grade Italian vegetable-tanned leather develops a rich patina over time\" is stronger than \"Our leather is durable.\"
• •Emphasize Craftsmanship and Origin: Consistently weave in the \"handcrafted in Melbourne\" aspect and the dedication to artisanship, as this is a key differentiator and value proposition.
• •Maintain a Refined and Elegant Vocabulary: Use precise and evocative language that reflects the premium nature of the products. Focus on words that convey sophistication, timelessness, and understated luxury.
• •Speak to the Target Audience's Aspirations: Address architects, designers, and discerning homeowners by acknowledging their appreciation for detail, quality, and the creation of beautiful, lasting spaces. Use language that resonates with their professional and aesthetic values.

Social Perception

MadeMeasure is perceived as a high-end, reputable brand catering to design professionals (architects, interior designers) and discerning homeowners who value quality and unique, handcrafted details. Mentions in publications like Est Living and The Design Files position them as a go-to for sophisticated and timeless hardware. The emphasis on \"handcrafted in Melbourne\" resonates with a desire for locally made, artisanal products.

Copy Examples

• •Headline: Elevate the Everyday: Discover Handcrafted Hardware. Body: At MadeMeasure, we believe that true luxury lies in the details. Our meticulously crafted leather and metal hardware is designed in Melbourne to bring a touch of timeless elegance and tactile warmth to your most considered spaces. Explore the collection and feel the difference of authentic artisanship.
• •Headline: Designed to Endure. Crafted with Passion. Body: More than mere fittings, our pieces are a testament to the enduring beauty of quality materials and thoughtful design. Each MadeMeasure handle and pull is handcrafted with precision, destined to develop a rich patina and tell its own story over time. Invest in details that last.
• •Headline: The Signature of Your Space: Bespoke Hardware by MadeMeasure. Body: For architects and designers seeking a distinctive final touch, MadeMeasure offers a collaborative approach to hardware. We work with you to create bespoke pieces that perfectly align with your vision, ensuring every element of your project speaks to quality and refined simplicity. Partner with us.
• •Headline: Sustainable Luxury: Beauty with Integrity. Body: Our commitment to design extends to the way we create. By embracing a made-to-order philosophy and sourcing the finest ethical materials, MadeMeasure crafts exquisite hardware that’s as kind to the planet as it is beautiful in your home. Experience meaningful making.
• •Headline: From Our Melbourne Studio to Your Cherished Interiors. Body: Discover the soul of Australian design in every MadeMeasure piece. Handcrafted in our Melbourne workshop, our hardware embodies a passion for quality, simplicity, and the tactile beauty of leather and metal. Bring home the art of thoughtful detailing.