Brand Tone

Rebellious, unapologetic, bold, and confident. It’s infused with a raw, authentic, and edgy New York City spirit. The language often carries a "take it or leave it" attitude, challenging norms and exuding fearlessness. It’s direct, sometimes provocative, and consistently empowering.

Brand Values

• •Female Empowerment / "By Girls, For Girls"
• •Authenticity & Self-Expression
• •Rebellion & Counterculture
• •Community
• •Fearlessness & Grit

Best Practices

• •Embrace the Edge: Don't shy away from direct, bold, and even provocative language that reflects the brand's rebellious spirit. Use strong verbs and confident statements.
• •Channel the "By Girls, For Girls" Ethos: Ensure the voice is empowering to young women, speaking to their strength, independence, and right to self-expression.
• •Stay Authentic: Avoid overly corporate or polished language. Keep it raw, real, and relatable to the downtown, counter-culture vibe.
• •Reference Inspirations (Subtly or Overtly): Weave in the attitude of 90s riot grrrl, punk, and rave cultures thematically, even if not always explicitly mentioning them.
• •Be Unapologetic: The copy should exude confidence and a "take it or leave it" attitude, reinforcing the idea that the brand (and its wearers) don't seek external validation.

Social Perception

MadeMe is widely perceived as a pioneering and influential streetwear brand that authentically represents and empowers young women. It's seen as a cult label with deep roots in NYC's downtown scene and a genuine connection to youth and counter-culture movements. The brand is respected for its "by girls, for girls" ethos, its founder's vision, and its ability to stay true to its edgy, rebellious identity.

Copy Examples

• •Headline: Not Your Muse. Body: We don't follow rules, we make them. MadeMe: By girls, for the bold. Shop the new drop. Call to Action: Own It.
• •Headline: Zero Fucks Given Since 2007. Body: For the girls who speak their minds and dress how they want. This is MadeMe. This is our uniform. Call to Action: Get Yours.
• •Headline: The Original Riot. Body: Inspired by the legacy of rebellion, crafted for the new wave of renegades. MadeMe NYC. Call to Action: Join the Movement.
• •Headline: Authenticity Over Everything. Body: No apologies. No compromises. Just pure, undiluted MadeMe. Wear your story. Call to Action: Shop Now.
• •Headline: Downtown Bred. Globally Feared. Body: From the streets of NYC to your wardrobe. MadeMe: Clothes that speak louder than words. Call to Action: Make a Statement.