Brand Tone

Elegant & Sophisticated, Feminine & Romantic, Artistic & Evocative, Confident & Passionate, Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Femininity
• •Originality & Exclusivity
• •Local Production & Responsibility
• •Inspiration from Art & Culture
• •Attention to Detail

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that paint a picture and evoke the desired mood (e.g., "whispered retro details," "sun-drenched afternoons," "cinematic charm"). Consistently draw on the brand's inspirational pillars like vintage aesthetics and European elegance.
• •Highlight Core Values: Weave in mentions of quality materials, Polish craftsmanship, responsible production, and unique design elements in a natural, non-boastful way. This reinforces what makes the brand special.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or colloquialisms that don't align with the brand's refined image. Ensure grammar and punctuation are impeccable. The tone should feel polished yet accessible.
• •Tell a Story (Subtly): Connect collections and pieces to their inspirations (e.g., the French Riviera, a memory, a film). This adds depth and allows customers to connect with the brand on an emotional level.
• •Speak to the "Madelle Woman": Understand and address the target audience – women who appreciate feminine cuts, quality fabrics, and a touch of retro-inspired, timeless elegance. The copy should resonate with her aspirations and aesthetic sensibilities.

Social Perception

High-Quality Niche Brand, Artistically Inspired, Desirable, Premium (Potentially Expensive), Authentic (Founder-Driven)

Copy Examples

• •Instagram Post (New Dress): Evoke the timeless allure of a summer on the Riviera. Our new 'Hortense' silk dress, with its whispered retro details and hand-designed floral print, is crafted for moments that linger. Made with passion, in Poland. ✨ #madelle #LaPiscine #SilkDress #MadeInPoland #FeminineStyle
• •Website Banner (New Collection): Madelle: La Piscine Collection. Where classic cinema meets contemporary elegance. Discover uniquely feminine pieces, crafted from the finest natural fabrics. Sewn with care in Warsaw.
• •Facebook Ad (Targeting Lovers of Classic Style): Remember the effortless grace of vintage film icons? Madelle brings that enduring charm to your modern wardrobe. Explore our latest collection of dresses and separates, designed in Warsaw from luxurious silks and wools. Experience timeless femininity. Shop now.
• •Product Description (Coat): The 'Annelise' coat: A testament to enduring style and impeccable craftsmanship. Fashioned from pure Austrian wool with a touch of cashmere, its silhouette offers a modern take on a retro classic. Each detail, from the custom-designed buttons to the hand-finished seams, speaks of our commitment to quality. Wrap yourself in Madelle elegance this season.
• •Newsletter Introduction (Seasonal): Dear Madelle Woman, as the seasons turn, we invite you to rediscover the joy of dressing with intention. Our latest arrivals are imbued with the romantic spirit of bygone eras, yet designed for the confident woman of today. Each piece tells a story of quality, artistry, and the enduring beauty of feminine design. Explore what's new at madelle.pl.