Brand Tone

Artistic & Passionate, Luxurious & Decadent, Community-Focused & Inclusive, Playful & Quirky, Approachable & Inspiring

Brand Values

• •Color & Creativity: A deep appreciation for the art of dyeing and the power of color to inspire.
• •Quality & Craftsmanship: Commitment to using high-quality, natural, and ethically sourced fibers, and meticulous hand-dyeing techniques.
• •Community: Building and supporting a vibrant and inclusive community of makers.
• •Sustainability & Ethics: Using ethically sourced materials and environmentally conscious practices.
• •Joy & Passion: Spreading the joy of making and sharing their passion for yarn.
• •Diversity & Equal Opportunity: Explicitly stated on their website.

Best Practices

• •Embrace Vivid & Evocative Language for Color: Use descriptive, sensory language when talking about colors. Think explosive, sinful, decadent, vibrant, subtle nuances, layered depth. Let the color names inspire the copy.
• •Highlight Quality & Ethical Sourcing: Consistently mention the luxurious feel of the fibers (soft, squishy, decadent) and the commitment to ethically sourced, natural materials and sustainable practices.
• •Foster a Sense of Community & Inclusivity: Use welcoming language. Speak directly to the makers, crafters, and yarn lovers. Emphasize shared passion, joy of making, and the supportive nature of the Madelinetosh community.
• •Inject Personality & Playfulness: Don't be afraid to use a touch of whimsy or quirky spirit, especially when referencing unique color names or the joy of the craft. Maintain an enthusiastic and passionate tone.
• •Be Authentic & Transparent: Acknowledge the unique nature of hand-dyed yarns (e.g., variations between skeins as a feature, not a flaw). Share the story and passion behind the brand. The founder's journey and the company's mission are powerful narratives.

Social Perception

Highly Regarded for Color & Quality, Valued for Uniqueness, Strong Community Connection, Awareness of Hand-Dyed Characteristics, Past Customer Service Issues (During Transition)

Copy Examples

• •Instagram Post (Showcasing a new colorway): Dive into a dream spun from pure imagination. ✨ Our newest hand-dyed creation, 'Whispering Woods', is a symphony of deep teals and mossy greens, ethically sourced and lovingly dyed to ignite your next masterpiece. What will you create with this touch of magic? #Madelinetosh #HandDyedYarn #ColorInspiration #LuxuryFibers #KnittersOfInstagram
• •Product Description (for a soft, luxurious yarn like Tosh Merino Light): Indulge your senses with Tosh Merino Light – a yarn that’s as soft as a cloud and as vibrant as a painter's palette. Each single-ply skein is a unique work of art, hand-dyed in Texas with ethically sourced Peruvian wool. Its incredible drape and decadent feel make it perfect for those heirloom shawls and cherished accessories you’ve been dreaming of. Unleash your creativity with a color that speaks to your soul.
• •Email Newsletter Snippet (Announcing a community event/Knit-A-Long): Join the Tosh family! We're thrilled to announce our next Knit-A-Long, a chance to connect, create, and share our collective passion for color and craft. This season, we're casting on the 'Starlight Shawl' featuring our new celestial-inspired shades. Grab your needles, pick your favorite Tosh, and let's weave some joy together. Click here for patterns, inspiration, and to join our vibrant community! #MadelinetoshCommunity #KnitTogether #JoyOfMaking
• •Facebook Ad (Targeting experienced crafters): Beyond the Skein: It's a Story of Color. Madelinetosh offers more than just yarn; we offer an invitation to explore a universe of hand-dyed hues, each with its own personality. Ethically sourced, luxuriously soft, and bursting with a quirky spirit. Ready to find the color that tells your next story? Shop our latest collection. #MadTosh #ArtisanYarn #HandDyedLuxury #CraftYourStory
• •Website About Us Excerpt: From a passionate Etsy shop to a world-renowned haven for color lovers, Madelinetosh has always been about more than just yarn. We believe in the sinful joy of color, the decadence of natural fibers, and the power of a strong, diverse crafting community. Every skein is hand-dyed with love in Texas, using ethically sourced materials, because we know your creations deserve nothing less. Come, be inspired. Let's create something beautiful together.