Brand Tone

Sophisticated & Artistic, Personal & Crafted, Inspired & Evocative

Brand Values

• •Artisanship & Quality
• •Design Integrity
• •Connection to Place/Form

Best Practices

• •Emphasize Craftsmanship: Use language that highlights the “hand-crafted” and “hand-carved” nature of the jewelry, underscoring the quality and artistic labor involved.
• •Connect to Design Inspiration: Refer to the architectural and geographical inspirations (minimalism, brutalism, eastern Sierras) to create a richer narrative.
• •Highlight the Designer’s Background: Briefly mention her RISD background and fashion industry experience to build credibility.
• •Evoke Emotion and Place: Use descriptive language that evokes a sense of place and feeling related to the jewelry’s design.
• •Maintain a Sophisticated Tone: Avoid overly casual or trendy language. Keep the tone refined and artistic.

Social Perception

Perceived as a high-end designer brand with a strong focus on artistry, craftsmanship, and unique design inspired by architecture and geography. Credible due to the designer's background in fashion and education at RISD.

Copy Examples

• •Hand-crafted jewelry inspired by the clean lines of minimalism and the raw beauty of brutalist architecture.
• •Each piece is meticulously hand-carved in Los Angeles, reflecting the designer's passion for artistry and quality.
• •From the eastern Sierras to desert modernism, our designs capture the essence of place and form.
• •Crafted by skilled artisans in Los Angeles, our jewelry embodies a commitment to quality and design integrity.
• •Discover jewelry that rescales and reinterprets monumental forms, creating a tangible connection to artistic and natural inspirations.