Brand Tone

Friendly, Playful, and Socially Conscious

Brand Values

• •Creativity and Self-Expression
• •Activism and Social Consciousness
• •Joy and Positivity
• •Community and Connection

Best Practices

• •Maintain a Personal Voice
• •Infuse Playfulness and Positivity
• •Be Open About Your Values
• •Encourage Interaction
• •Highlight the "Handmade" Aspect

Social Perception

The public perception of MadelineClaireCo is overwhelmingly positive. Customers and followers see it as an authentic small business with a talented and personable owner, offering high-quality & unique handmade products, excellent customer service, and a trustworthy brand. The founder's identification as an Asian-American small business owner also adds a layer of identity that is celebrated by platforms like Etsy.

Copy Examples

• •Image: A vibrant, detailed shot of a new punch needle coaster with a steaming mug on it. Caption: "Spill the tea, not the coffee! Our new groovy coaster is here to add a pop of color to your morning routine and keep your tables looking fresh. Each one is handmade with love and good vibes right here in Chicago. Tap the link in bio to bring some joy to your desk!"
• •Video: A time-lapse of Madeline creating a balloon dog wall hanging, set to trending upbeat music. Text on screen: "How my bestselling balloon dogs are made!" Caption: "A little bit of yarn, a lot of love, and a dash of magic Watch your favorite wall art come to life! What design should I tackle next? Let me know! #punchneedle #fiberart #smallbusiness #homedecor #artistsoftiktok"
• •Title: Dismantle Oppressive Systems Tee Description: "Wear your values. This super-soft tee is more than just a piece of clothing; it it’s a statement. Made with 100% combed cotton, it’s a comfortable and powerful way to stand for change and advocate for a better world. A portion of proceeds from every shirt sold is donated to [Relevant Charity Name]."
• •Headline: Your Vision, Brought to Life! Body: "Got a brilliant idea for a t-shirt or crewneck? Let's make it happen! MadelineClaireCo offers fully customizable apparel with competitive pricing. From bachelorette parties to team events, I'll work with you to create something truly unique. Send a message to start designing today!"
• •Subject: A Little Treat Just For You! Body: "Hey there, sunshine! Just wanted to pop into your inbox to spread some good vibes and let you know our Summer Sale is ON! Get 15% off all punch needle coasters and wall hangings for a limited time. Add a splash of handmade happiness to your space. Thanks for being part of this amazing community!"