Brand Tone

Introspective, Professional, and Evocative

Brand Values

• •Artistic Legacy and Professionalism
• •Connection to Nature
• •Emotional Resonance
• •Quality and Materiality

Best Practices

• •Use an Evocative Lexicon: Consistently use words that reflect the introspective and atmospheric nature of the art. Terms like memory, ephemeral, luminous, drama, quiet, gesture, and resonance will reinforce the brand's tone.
• •Always Ground the Art in Place or Memory: Connect every collection or piece to a specific inspiration, whether it's a geographical location (like the Thousand Islands) or a conceptual theme (like memory), to maintain the narrative core of the brand.
• •Highlight Professional bona fides Subtly: Instead of simply stating "award-winning," integrate credibility markers into the narrative. For example, "Following a recent solo exhibition at..." or "A piece from this series was recently acquired for the permanent collection of..."
• •Maintain a Personal yet Professional Voice: Write in the first person ("My work explores...") on more personal platforms like Instagram to create a connection, but ensure the language remains polished, articulate, and focused on the art. Avoid overly casual slang or emojis.
• •Let the Critics Speak for You: Leverage the powerful descriptions from art critics and publications. Using quotes like "great romantic gestures" or "pristine and lyrical" in bios, press pages, and even select ads adds a layer of third-party validation and authority.

Social Perception

Madeleine Lamont Art Projects is perceived as a high-end, critically acclaimed, and established fine art brand. The public and critical perception is shaped by positive reviews from influential art writers and mentions in major publications. Her association with respected galleries, national and international exhibitions, and significant public collections positions her as a serious, investment-worthy artist. On social media, followers and clients interact with respect and admiration. The commentary focuses on the beauty of the work and the talent of the artist. The brand is not perceived as a mass-market or hobbyist venture, but as a professional artist's career.

Copy Examples

• •Shadow Flowers, 60 x 60 in. Capturing the interplay between light and memory, this piece explores the quiet drama of a bloom just before dusk. It's about finding the beauty in the fleeting moments. Available through the Christine Klassen Gallery. #MadeleineLamont #AbstractLandscape #OilPainting #ContemporaryArt #ArtCollector
• •Art that Remembers. Abstract landscape paintings by Madeleine Lamont that explore the evocative power of place and time. Discover the collection.
• •From the Studio: New Works Inspired by the Thousand Islands
• •Invest in Emotion. Described as "luxuriant and expressive," Madeleine Lamont's critically acclaimed works have been acquired by public and private collections worldwide. Bring home a piece of Canadian artistry that resonates with landscape and memory. View the portfolio.
• •Rockwell Bay II, 24x24 in. This original oil on Mylar painting is part of a series born from quiet observation along the shores of the St. Lawrence River. The unique, smooth surface of the Mylar allows for a luminous quality, capturing the ephemeral nature of light on water. Each brushstroke is a dialogue between the landscape as it is and as it is remembered. Certificate of authenticity included.