Brand Tone

Joyful, playful, friendly, and community-oriented, with an enthusiastic and inspiring approach.

Brand Values

• •Joy & Fun
• •Creativity
• •Community
• •Passion for Craft
• •Well-being
• •Learning & Growth

Best Practices

• •Embrace the "Jaja": Always infuse a sense of joy, lightheartedness, and fun into your communication. Use playful language, puns (if appropriate for the audience), and positive framing. Remember the "laughter" in your name.
• •Speak Like a Friend: Write in a conversational, approachable, and enthusiastic tone. Imagine you're chatting with a fellow craft lover. Use inclusive language like "we," "us," and "our community."
• •Focus on the Experience, Not Just the Product: Highlight the joy of creating, the relaxation of the process, and the pride in a finished project. Connect the products to the positive emotions they enable.
• •Be Visually and Verbally Vibrant: Match your cheerful words with equally bright and inspiring visuals. Use descriptive language that evokes texture, color, and the delight of working with yarn. Emojis can be used appropriately to enhance playfulness.
• •Foster Community in Your Copy: Ask questions, encourage sharing, celebrate customer creations, and make your audience feel like they are part of the Madeja Jaja family. Use calls to action that invite interaction and participation.

Social Perception

Perceived as a cheerful, positive, and supportive brand that fosters community, provides inspiration, and emphasizes the joy and well-being found in crafting, all while not taking itself too seriously.

Copy Examples

• •Warning: extreme levels of fluffiness have arrived! 😍 Our new [Yarn Type] collection is here to spark endless joy and cozy creations. Which color is making you smile today? Tell us below! #MadejaJaja #TejiendoAlegria #NewYarn #KnitHappens #CraftyFun
• •Unravel your creativity with us! ✨ Join our [Workshop Name] workshop and let's knit (or crochet!) some happiness together. Perfect for beginners and seasoned stitchers alike. Laughter and learning guaranteed! Sign up via the link in bio – spots are cozier than a hand-knit sweater, so grab yours! 😉 #MadejaJaja #HilandoDiversion #KnittingWorkshop #CrochetClass #CraftCommunity #SantiagoCrafts #VinaDelMarTeje
• •Madeja Jaja: Your Happy Place for Yarn and Giggles! Dive into a world of color, creativity, and community. Let's knit joy together!
• •Get ready to dye-ve into happiness! This vibrant [Yarn Name] is like a party on your needles. Each stitch will be a burst of fun, perfect for projects that pop with personality. What joyful creation will you dream up? (We bet it’ll be amazing!)
• •Psst... We've got new fluffy things & fun workshops to make you go 'Jaja'!