Brand Tone

Authentic & Passionate, Community-Oriented & Supportive, Curated & Quality-Focused, Friendly & Approachable, Proudly Local

Brand Values

• •Supporting Local Economy & Artisans
• •Quality & Craftsmanship
• •Community Connection
• •Inspiring Discovery
• •Washington Pride
• •Customer Satisfaction

Best Practices

• •Always Prioritize "Local": Ensure the "Washington-made" aspect and the support for local artisans are central to the messaging. Use phrases like "crafted in [Washington town/city]," "by local hands," "Washington's own."
• •Tell the Story: Go beyond just describing the product. Share the story of the maker, the inspiration behind the item, or how it connects to Washington's culture or landscape. This adds authenticity and emotional connection.
• •Use Warm, Inviting, and Inclusive Language: Make customers feel like part of a community. Use words like "discover," "celebrate," "share," "connect." Avoid overly corporate or impersonal language.
• •Showcase Passion and Pride: Let the genuine enthusiasm for Washington State and its products shine through. Words like "proudly," "best of," "unique," "inspired by" can convey this.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual branding (which typically emphasizes natural beauty, craftsmanship, and a sense of place). The language should evoke the same feelings as the imagery.

Social Perception

Go-To for Washington Gifts, Supporter of Local Businesses, Curator of Unique Items, Established & Trusted, Reflects Pacific Northwest Lifestyle

Copy Examples

• •Headline: Share the Spirit of Washington. Gifts Crafted with Local Heart. Body: From the vibrant Pike Place Market to the serene Puget Sound, our state is brimming with creativity. Discover handcrafted treasures and gourmet delights, all lovingly made by your Washington neighbors. Support local, gift beautifully.
• •Social Media Post (Instagram/Facebook): Meet Sarah, the incredible artist behind these stunning hand-blown glass ornaments! ✨ Each piece captures the misty mornings of the Cascades. By choosing Made In Washington, you're not just buying a gift, you're supporting a dream and taking home a piece of our state's magic. #MadeInWA #SupportLocalArtisans #WashingtonProud #[LocalArtistHandle]
• •Product Description Snippet (for a local coffee): Wake up to Washington. This rich, aromatic blend is roasted right here in Seattle by artisans who live and breathe coffee. Taste the passion in every cup and start your day the Pacific Northwest way.
• •Email Subject Line: 💌 A Little Bit of Washington, Delivered to Your Door. Email Body Intro: Hey [Customer Name], missing the evergreen landscapes and vibrant markets of Washington? We've curated a new collection of local favorites to bring the best of our state straight to you or a loved one. Explore unique finds and share the Washington love.
• •Website Banner: Since 1984: Your Home for Authentic Washington-Made Gifts. Celebrating Our Makers, Connecting Our Community.