Brand Tone

Helpful and Approachable, Professional and Expert, Confident and Quality-Oriented, Inspiring and Solution-Oriented, Modern and Clean

Brand Values

• •Quality and Craftsmanship
• •Customisation and Personalisation
• •Functionality and Practicality
• •Customer Satisfaction and Service
• •Sustainability and Responsibility
• •Design Excellence
• •Transparency

Best Practices

• •Prioritise "Helpful Solution" Language: Always frame copy around how Made in Ply solves a customer's problem (e.g., lack of space, need for specific dimensions, desire for unique style). Use phrases like "furniture that fits," "solve your storage needs," "create your perfect workspace."
• •Emphasise Quality and Craftsmanship Subtly but Consistently: Weave in terms like "high-quality materials," "expertly crafted," "durable finish," "attention to detail" naturally within product descriptions and brand storytelling.
• •Maintain a Confident yet Approachable Voice: Be assured in the quality and design offered, but keep the language accessible and friendly. Avoid overly technical jargon unless explained clearly. The aim is to sound like a knowledgeable expert who is also a helpful partner.
• •Highlight Customisation and Personalisation Benefits: Continuously remind the audience of the power they have to tailor products. Use words like "your," "customise," "personalise," "made-to-measure," "unique to you."
• •Integrate Sustainability Messaging Authentically: Mention eco-friendly practices (tree planting, recyclable packaging, FSC plywood) as an inherent part of the brand's value, not just an add-on. This reinforces responsibility and appeals to conscious consumers.

Social Perception

Highly Positive, Trusted and Reliable, Provider of Premium, Custom Solutions, Good Value for Money, Innovative and User-Friendly, Responsive and Supportive

Copy Examples

• •Headline: Your Space, Reimagined. Custom Plywood Furniture That Perfectly Fits Your Life. Body: Tired of "almost right"? At Made in Ply, we craft beautiful, functional plywood furniture designed by architects and customized by you. From exact dimensions to your choice of colour, create pieces that are truly yours. Quality craftsmanship, sustainably sourced.
• •Social Media Post (Image: Stylish home office with a Made in Ply desk): Caption: Decrease the chaos, increase the wellbeing. ✨ Our made-to-measure desks are designed to fit your space and workflow flawlessly. Crafted from high-quality, sustainable plywood and finished to perfection. How would you customize yours? #MadeInPly #HomeOffice #CustomFurniture #PlywoodDesign #WFHStyle
• •Email Subject: Design Your Dream Desk (and We'll Handle the Details) Body: Imagine a workspace that’s not just functional, but beautifully yours. With Made in Ply, it’s simple. Use our online configurator to design your ideal plywood desk, shelves, or storage. We’ll then send detailed drawings for your approval, ensuring every detail is perfect before our UK workshop brings it to life.
• •Product Description Snippet (for a storage unit): Built to last and designed to impress. This [Product Name] storage unit, made from premium FSC certified birch plywood, offers robust, stylish organization. Customize the size and finish to seamlessly integrate with your decor. Easy assembly, timeless design, and a tree planted with every order.
• •About Us Snippet: Founded by an architect who believed furniture should adapt to us (not the other way around), Made in Ply is passionate about quality, design, and a perfect fit. We combine minimalist aesthetics with practical functionality, creating bespoke plywood pieces that enhance your home or office. Crafted with care in the UK.