Brand Tone

Sophisticated, Expert, Aspirational, Professional, Curated, Selective, and Passionate.

Brand Values

• •Curation
• •Partnership
• •Expertise
• •Storytelling
• •Quality

Best Practices

• •Lead with the "Why": Always start with the story, the mission, or the unique value proposition of the brand or product. Avoid leading with generic features. The tone is about depth, not just surface-level benefits.
• •Use an "Expert" Vocabulary: Employ sophisticated and precise language. Words like "strategic," "curated," "leverage," "amplify," "meticulous," and "synergy" align perfectly with the established expert tone.
• •Maintain Visual and Textual Synergy: Ensure the quality of the copy matches the high-end, clean aesthetic of the visuals. The language should be as polished and well-crafted as the photography and design.
• •Segment Your Tone by Platform: Maintain the core brand voice but adapt the tone slightly for the audience. Use the professional, B2B-focused voice for LinkedIn and your website. Employ the more aspirational, story-driven, and slightly warmer tone for Instagram.
• •Focus on "We" as a Partnership: When speaking about your work, frame it as a collaboration. Use inclusive language like "We partner with," "Together, we build," and "Our shared success" to reinforce the core value of partnership.

Social Perception

Among brands and retailers, Made in Distribution is perceived as a premium, strategic, and highly desirable partner, seen as gatekeepers to key markets and validators of a brand's quality and potential. For the end consumer, the perception is tied to the individual brands within the portfolio; however, industry-aware individuals perceive Made in Distribution as a "tastemaker" and a sign of "what's next" in beauty and wellness.

Copy Examples

• •Distribution is more than logistics. It's brand amplification. At Made in Distribution, we leverage our deep market expertise to not only place your brand, but to build it. We are the strategic partner for visionary founders ready to scale. Let's connect.
• •We see the genius in emerging brands. Made in Distribution was founded on a simple principle: to connect exceptional beauty and wellness products with the global audience they deserve. As the distribution arm of the creative agency Maison MADE IN, we go beyond the conventional, building brand legacies through curated market placement and powerful storytelling.
• •Introducing [Brand Name]. A brand defined by [mention key value, e.g., radical transparency, ancestral ingredients]. We were drawn to their story and are proud to partner with them on their journey. Discover the collection that’s redefining [mention product category, e.g., modern skincare]. #MadeInDistribution #CuratedBeauty #[BrandName]
• •Your customers trust you for curation and quality. We do, too. Our portfolio is a meticulously selected collection of beauty and wellness brands poised for significant growth, each with a compelling story and proven results. We invite you to explore the brands that will set your retail experience apart.
• •A brand's story is its most powerful asset. We don't just look for great products; we look for compelling narratives. Every brand in our portfolio has a distinct voice and a clear vision. Our job is to make sure the world is listening. #BrandBuilding #Storytelling #BeautyDistribution