Brand Tone

Patriotic & Proud, Authentic & Genuine, Friendly & Approachable, Quality-Conscious, Community-Oriented

Brand Values

• •Supporting Canadian Economy & Artisans
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Canadian Heritage & Culture
• •Authenticity

Best Practices

• •Always Emphasize "Canadian-Made": Ensure this core value is present and prominent in messaging. Use phrases like "Proudly Canadian," "Authentically Crafted in Canada," "Support Local Artisans."
• •Use Warm, Friendly, and Inclusive Language: Reflect the approachable and community-oriented nature of the brand. Words like "discover," "share," "celebrate," "community," and "cherish" can be effective. Avoid overly formal or corporate jargon.
• •Highlight Quality and Craftsmanship: Use descriptive adjectives that convey the care and skill invested in the products (e.g., "handcrafted," "artisanal," "high-quality," "unique," "finely made").
• •Tell the Story: Where possible, briefly share the story behind the products or artisans. This adds to the authenticity and connection customers feel (e.g., "Inspired by the Rockies," "Handmade by artisans in Nova Scotia"). The blog is a good platform for this.
• •Maintain a Tone of National Pride (Subtly and Overtly): Express a genuine love and appreciation for Canada, its landscapes, culture, and people, resonating with both Canadians and visitors.

Social Perception

Trusted Source for Canadian Gifts, High-Quality Products, Excellent Customer Service, Patriotic Choice, Nostalgic Connection

Copy Examples

• •Headline: Share a Piece of Canada. Authentic Gifts, Crafted with Pride. Body: From coast to coast, our artisans pour their hearts into every creation. Discover unique, handcrafted treasures that tell the story of Canada. Perfect for gifting, or a little piece of home for yourself. #MadeInCanadaGifts #ShopLocalCanada
• •Headline: The Art of Canadian Gifting. Quality You Can Feel, Stories You'll Love. Body: Looking for something truly special? Our curated collection features the best of Canadian craftsmanship. Support local makers and give a gift that’s as unique as Canada itself. #AuthenticallyCanadian #SupportCanadianArtisans
• •Headline: More Than Just a Souvenir, It's a Canadian Keepsake. Body: Bring home the spirit of Canada with gifts that are made to last. From stunning jewellery to cozy home décor, find genuine Canadian-made items that you’ll cherish for years to come. #CanadianMade #GiftIdeas
• •Headline: Feel Good About Your Purchase. Support Canadian. Shop Local. Body: Every item in our store is proudly made in Canada, supporting local communities and talented artisans across the country. Thank you for choosing Canadian! #BuyCanadian #MadeInCanadaMatters
• •Headline: From Our Home to Yours: The Best of Canadian-Made. Body: Experience the warmth and beauty of Canada through our handpicked selection of gifts. Fast shipping and friendly service, because we love sharing our Canada with you! #CanadaGifts #ProudlyCanadian