Brand Tone

authentic, passionate, and experiential

Brand Values

• •Authenticity: Emphasizing genuine regional foods, local producers, and off-the-beaten-path experiences.
• •Cultural Immersion: Focusing on connecting travelers with the local culture, traditions, and people of Calabria.
• •Quality: Highlighting quality in their tour organization and the products associated with the region (e.g., traditional recipes, natural ingredients for food items).
• •Discovery: Encouraging exploration and the uncovering of Calabria's 'best-kept secrets.'
• •Passion: A clear love for Calabria and a desire to share its beauty and richness with others.

Best Practices

• •Emphasize Authenticity: Always highlight the genuine, traditional, and local aspects of the experiences or products. Use words like 'authentic,' 'traditional,' 'genuine,' 'local,' 'handcrafted.'
• •Use Evocative and Sensory Language: Describe the sights, sounds, tastes, and feelings associated with Calabria to immerse the reader. Words like 'sun-drenched,' 'vibrant,' 'whispering,' 'flavorful,' 'unforgettable' can be powerful.
• •Speak with Passion: Let the love and pride for Calabria shine through. The tone should be enthusiastic and inviting, conveying a deep connection to the region.
• •Focus on Experience and Transformation: Position offerings not just as products or services, but as opportunities for unique experiences, discovery, and even personal transformation.
• •Be a Knowledgeable Guide: Write as an insider who is sharing secrets and guiding the audience to something special and undiscovered, rather than just selling a commodity.

Social Perception

Customers perceive 'Made in Calabria' tours as transformative, well-organized, and offering a deep dive into the local culture and cuisine, making them feel less like tourists and more like locals. Alessia, likely the tour leader/organizer, is seen as knowledgeable and well-connected. Products genuinely 'Made in Calabria' are generally perceived as high-quality, flavorful, and representative of authentic Italian culinary traditions. There's an appreciation for traditional recipes and regional specialties.

Copy Examples

• •Headline: Escape the Crowds. Discover the Soul of Italy in Calabria. Body: Tired of the same tourist trails? Made in Calabria invites you to an authentic journey into the heart of Southern Italy. Taste tradition, live like a local, and uncover the secrets of a land rich in culture and flavor. Your unforgettable Calabrian adventure starts here.
• •Headline: Calabria: More Than a Destination, It's an Experience. Body: Imagine sun-drenched beaches, ancient villages whispering stories, and flavors that dance on your palate. With Made in Calabria, you don't just visit Calabria – you *feel* it. Join our small group tours for an intimate and immersive cultural experience.
• •Headline: Taste the True Italy: Authentic Calabrian Flavors, Delivered. Body: From fiery 'Nduja to sweet Bergamot, Made in Calabria brings the authentic taste of our homeland to you. Explore our curated selection of traditional Calabrian specialties, crafted with passion and generations of know-how.
• •Headline: Beyond the Postcard: Your Authentic Calabrian Story Awaits. Body: Let us guide you beyond the typical tourist traps to the hidden gems of Calabria. Meet local artisans, savor generations-old recipes, and create memories that will last a lifetime. This isn't just a trip; it's your unique Italian story.
• •Headline: Unforgettable Calabria: Food, Wine, and Cultural Adventures. Body: Journey with Made in Calabria and explore ancient villages, pristine beaches, and vibrant festivals. Our intimate tours offer authentic food and wine tastings, connecting you with local producers and the true spirit of Calabria.