Brand Tone

Friendly and Approachable, Caring and Thoughtful, Enthusiastic and Positive, Helpful and Customer-Oriented

Brand Values

• •Personalization: Offering unique items tailored to individual preferences and occasions is central to the brand.
• •Quality Craftsmanship: The term "handmade" implies attention to detail and a commitment to quality in the creation of products.
• •Celebration of Special Moments: The product range is heavily geared towards marking significant life events and relationships.
• •Customer Satisfaction: The showcase of customer orders and engaging communication suggests a focus on making customers happy with their purchases.
• •Creativity and Uniqueness: The brand aims to provide gifts that are not mass-produced, offering a distinctive touch.

Best Practices

• •Always Use Warm and Inclusive Language: Employ words that convey friendliness, care, and understanding (e.g., "lovingly," "thoughtful," "special," "we're here to help"). Avoid overly formal or technical jargon.
• •Emphasize the "Handmade" and "Personalised" Aspects: Consistently highlight what makes the products special – the human touch, the bespoke nature, and the ability to tailor items to individual stories and sentiments.
• •Focus on the Emotional Connection: Frame products not just by their features, but by the feelings they evoke or the relationships they celebrate (e.g., "the perfect way to say 'I love you'," "capture a cherished memory").
• •Maintain a Positive and Upbeat Voice: Even when addressing potential customer queries or issues, maintain a constructive and optimistic tone. Social media posts and product descriptions should radiate enthusiasm for the items and the act of gifting.
• •Be Authentic and Relatable: Share snippets of the making process (if appropriate and manageable), customer stories (with permission), or the inspiration behind designs. Use emojis where suitable to add personality, especially on social media, reflecting genuine enthusiasm.

Social Perception

The brand is perceived as a provider of charming, customizable items suitable for expressing affection and celebrating milestones. The ".co.uk" domain and local references (like "UK delivery") solidify its image as a UK-based small business.

Copy Examples

• •Facebook Post (New Baby Gift): Welcome a precious new arrival with a gift as unique as they are! 👶💕 Our personalised baby vests and keepsake boxes are lovingly handmade to celebrate those first special moments. Let's create something truly memorable together! ✨ DM us or tap to shop! #MadeHereWithLove #NewBabyGift #PersonalisedKeepsake #HandmadeJoy
• •Instagram Caption (Mug Collection): Morning coffee just got a whole lot more personal! ☕💖 Whether it's a cheeky quote for Dad, a sweet message for Mum, or an inside joke for your bestie – we'll print it with love on our quality mugs. What will yours say? 😉 #PersonalisedMug #GiftIdeas #MorningBrew #MadeWithLoveUK #ShopSmallUK
• •Product Description (Personalised Keyring): Keep your loved ones close, wherever you go! Our beautifully crafted personalised keyrings are more than just an accessory; they're a little reminder of a special person, date, or memory. Handmade with care, just for you or that special someone. Choose your message and let us do the rest! A perfect thoughtful token of affection. ✨
• •Email Subject Line (Seasonal Promotion): 🌸 Spring into Gifting! Fresh Personalised Treasures Inside... Email Body Snippet: Hello [Customer Name], Brighten someone's day (or your own!) with our latest collection of handmade personalised gifts, perfect for all those spring celebrations! From vibrant cushions to custom-engraved coasters, find something lovingly made at Made Here with Love.
• •Website Banner (General): Gifts from the Heart, Made by Hand. ✨ Discover unique, personalised treasures for every occasion at Made Here with Love. Let's make someone smile today!