Brand Tone

friendly, heartfelt, and creative

Brand Values

• •Uniqueness and Originality
• •Personal Connection
• •Passion and Craftsmanship
• •Quality and Customer Satisfaction
• •Sustainability

Best Practices

• •Always Use "Heartfelt" Language: Incorporate words like "love," "cherished," "special," "heartfelt," and "thoughtful" to maintain the emotional connection with the audience. The copy should always center on the feeling behind the gift.
• •Tell the "Passion" Story: Regularly weave the brand's origin story into the copy. Phrases like "from our passion project to your hands," "crafted with love," or "our journey" reinforce the value of craftsmanship and dedication.
• •Emphasize "Uniqueness": Use words like "one-of-a-kind," "unique," "personalized," "custom," and "your vision" to highlight the core value proposition. Every piece of copy should remind the customer that they are getting something truly original.
• •Maintain a Friendly, "We" Tone: Write as if you are a creative partner helping the customer. Using "we" and "us" makes the brand more human and approachable, building a community feel rather than a corporate one.
• •Focus on the "Why," Not Just the "What": Instead of just describing a tumbler, describe the joy it will bring. Frame the products as solutions for showing love, celebrating milestones, and strengthening relationships. The copy should sell the emotion, not just the object.

Social Perception

The brand is perceived as positive, accessible, responsive, visually appealing, trendy, and strongly associated with special occasions and thoughtful gift-giving.

Copy Examples

• •It's more than a name on a tumbler; it's a daily reminder of a special bond. Our handcrafted pieces are designed to turn your vision into a cherished gift. Who would you create a one-of-a-kind piece for?
• •This season, give a gift that tells a story. From our hands to yours, each personalized item is made with love and care, ensuring your loved ones feel truly special. Explore our collection and find the perfect, unique present.
• •BE ORIGINAL BE UNIQUE BE YOU. At Made For You by Kaceique, we believe in the power of a personal touch. Discover custom gifts, handcrafted with passion to celebrate the people you love.
• •Ready to create another special moment? Your last piece was just the beginning. Let us help you design another unique gift that's made with love and meant to be treasured. See what's new in our workshop!
• •Carefully designed and hand-lettered from scratch, this personalized tumbler isn't just for your favorite drink; it's a piece of art that's uniquely yours. Reusable and crafted with the highest quality materials, it’s a gift of love for them and for the planet.