Brand Tone

professional, helpful, and reassuring

Brand Values

• •Quality
• •Customer-Centricity
• •Simplicity and Convenience
• •Reliability

Best Practices

• •Lead with the Solution: Always address the customer's potential pain points first (e.g., fear of incorrect measurements, overwhelming choices, desire for privacy). Frame your copy around the solutions you provide, such as the "Error-Proof Guarantee" or expert guidance.
• •Maintain a Reassuring Tone: Use confident and calming language. Phrases like "We're here to help," "Rest assured," and "It's that simple" can reinforce the brand's promise of a stress-free process.
• •Emphasize Core Values in Every Communication: Consistently weave in key value propositions like "Made in the U.S.A.," "100% Custom," and "Free Shipping" across all copy, from the website to product descriptions and potential social media.
• •Use "You" and "Your" to Stay Customer-Focused: Address the customer directly. Instead of "Our shades do X," write "Your shades will give you Y." This makes the copy more personal and highlights the benefit to the customer.
• •Keep it Clear and Simple: Avoid overly technical jargon. The brand's strength is in simplifying a complex purchase. The copy should reflect this by being straightforward, easy to understand, and focused on the end result: beautiful, functional windows.

Social Perception

limited and neutral

Copy Examples

• •Custom Shades, Perfected. Your windows, your style, our expertise. And with our Error-Proof Guarantee, you simply can't get it wrong.
• •Subject: Your Made for Shade samples are on the way! Hi [Customer Name], Your free samples have shipped! Take your time to see how the colors and textures look in your space. Have a question about which style is right for you? Our friendly experts are just an email or phone call away. We're here to help you make the perfect choice.
• •Uninterrupted sleep and ultimate privacy are just a shade away. Our blackout roller shades are crafted from premium, light-blocking materials to create a perfectly dark and serene environment. Ideal for bedrooms and media rooms, they're made in the U.S.A. and customized to your exact measurements for a flawless fit.
• •Measuring for new shades can feel daunting. That's why we created our 'Error-Proof' promise. If you make a mistake, we'll remake it for you. It's that simple. We're committed to making your journey to beautiful, custom shades a smooth and worry-free experience. #MadeForShade #WindowTreatments #CustomBlinds #HomeDecor #DIYMadeEasy
• •Custom Window Shades Online | Made for Shade | Free Shipping & Error-Proof Guarantee | Shop quality, American-made blinds and shades. Get free samples and expert help. Order today!