Brand Tone

Inspiring, Authoritative, Supportive, Intentional, Mindful, Calm and Grounded

Brand Values

• •Science-Backed Efficacy
• •Holistic Well-being
• •Sustainable Change
• •Empowerment and Self-Discovery
• •Simplicity and Practicality
• •Resilience
• •Intentional Living

Best Practices

• •Ground claims in scientific principles (e.g., neuroplasticity, habit formation) but explain them in an accessible and easy-to-understand manner, avoiding overly technical jargon.
• •Focus on the user's potential and ability to change. Use language that inspires action and instills confidence, rather than highlighting deficiencies.
• •Copy should clearly communicate what the user will *do* and what they can realistically *achieve*. Highlight the practical nature of the program and its tools.
• •Share genuine stories and testimonials. Acknowledge that change can be challenging but emphasize that the program provides the necessary support and structure.
• •Whether it's a website, social media post, email, or video script, the core messages, values (science, empowerment, sustainable change), and tone (inspiring, authoritative, supportive) should remain consistent to build a strong, recognizable brand identity.

Social Perception

Reputable, Trustworthy, Effective, Life-Changing, High-Quality, Aspirational yet Achievable, Premium, Innovative

Copy Examples

• •Headline: Unlock Your Potential, One Intentional Step at a Time. Body: Discover the Madefor Method – a science-backed journey to build lasting habits and a more resilient you. Rooted in neuroscience and designed by leading experts, we provide the tools and guidance to help you thrive. What are you made for? Let's find out together.
• •Social Media Post: Feeling overwhelmed? You're not alone. The path to well-being isn't about giant leaps, but small, consistent actions. Our 21-day challenges, from mastering hydration to cultivating gratitude, are designed to retrain your brain for a healthier, more focused life. Start your transformation today.
• •Email Subject: Ready for Real Change? The Science of a Better You Starts Here. Body: Imagine a life where you feel more energized, focused, and aligned with your values. The Madefor program, guided by experts like neuroscientist Dr. Andrew Huberman, translates complex science into simple, actionable steps. Join a community committed to growth and discover the profound impact of intentional living.
• •Ad Copy: Beyond resolutions. Beyond quick fixes. Madefor offers a sustainable path to personal mastery. Our expertly crafted kits and proven methodology help you build the foundational habits for a life of purpose and fulfillment. Invest in yourself – your future self will thank you.
• •Website Snippet (About Us): At Madefor, we believe everyone has untapped potential. Co-founded by a former Navy SEAL and the founder of TOMS, and guided by leading neuroscientists, our mission is to provide a clear, supportive, and scientifically validated framework to help you become the best version of yourself.