Brand Tone

professional, passionate, and informative with an expert yet approachable undercurrent

Brand Values

• •Quality and Craftsmanship
• •Local Identity with Global Standards
• •Innovation and Education
• •Accessibility
• •Passion and Authenticity

Best Practices

• •Lead with Expertise: Always communicate from a place of knowledge and passion. Share insights into the brewing process, the origin of your beans, and the flavor profiles of your products.
• •Maintain a Professional and Polished Voice: Ensure that all copy is well-written, free of errors, and reflects the high quality of the products. Avoid overly casual slang or trendy jargon that doesn't align with the brand's sophisticated image.
• •Emphasize Quality and Natural Ingredients: Consistently highlight the use of premium beans, natural ingredients, and the absence of additives. This reinforces the brand's core value proposition.
• •Weave in the Founder's Story: Periodically remind your audience of the brand's origin story. This adds a layer of authenticity and passion that differentiates MadeCold from larger, more impersonal brands.
• •Balance B2C and B2B Messaging: While a significant portion of the business is B2B, ensure that the consumer-facing copy remains engaging and accessible. Create distinct messaging for each audience while maintaining the same core brand values and tone.

Social Perception

A reputable and high-quality niche brand, seen as a reliable choice for smooth, flavorful cold brew. Perceived as premium yet accessible, focusing on organic growth and strong reputation within target demographics rather than mass-market attention.

Copy Examples

• •Your morning ritual, perfected. Our Breaking Ground cold brew is meticulously steeped for 18 hours, unlocking the smooth, sweet, and caramelly notes of our signature Brazil and Sumatra blend. It’s more than just coffee; it’s a masterclass in flavor. #MadeCold #ColdBrew #SingaporeCoffee #ArtisanCoffee
• •Elevate your office pantry with MadeCold. Our wholesale cold brew coffee and tea solutions offer a premium, convenient, and delicious way to fuel your team's productivity. With world-class flavor brewed right here in Singapore, it's the upgrade your workplace deserves. Contact us for a consultation. #OfficeCoffee #B2B #MadeColdSingapore #CorporatePantry
• •Introducing a new chapter in local flavor. Discover our collection of handcrafted cold brew liqueurs, blending our signature coffee and tea with unique, locally-inspired ingredients. Perfect for the adventurous palate and the discerning home bartender. #ColdBrewLiqueur #SingaporeFlavors #MadeCold
• •At MadeCold, our passion is in the process. From sourcing the finest beans to our patient, 18-hour brewing method, every bottle is a testament to our commitment to quality. Thank you for being a part of our journey and for appreciating the craft of cold brew. #KnowYourBrewer #MadeColdStory #QualityCoffee
• •The perfect pairing. We've teamed up with [Bakery Name] to bring you an afternoon treat like no other. The rich, smooth notes of our People's Choice cold brew beautifully complement their freshly baked croissants. A match made in Singapore. #SupportLocalSG #MadeColdCollab #CoffeeAndPastries