Brand Tone

Informative, practical, and aspirational.

Brand Values

• •Customer focus and fulfilling promises
• •Speaking with truth
• •Proactivity and innovation
• •Making things simple
• •Employee development and well-being
• •Speed
• •Quality
• •Service fulfillment
• •Product variety
• •Availability

Best Practices

• •Prioritize Clarity and Information: Ensure all copy clearly communicates product benefits, features, and practical applications. Avoid jargon where possible, or explain it clearly.
• •Emphasize Solutions and Ease: Frame products and services as solutions that simplify the customer's projects and help them achieve their goals easily and efficiently.
• •Inspire with Possibilities: While being practical, also tap into the aspirational aspect of creating or renovating spaces. Use language that evokes the positive emotions associated with a finished project (e.g., "dream kitchen," "unique spaces").
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, the tone should feel supportive and accessible, reinforcing the "customer focus" value.
• •Align with Core Values: Regularly revisit Madecentro's stated values (customer focus, truth, proactivity, simplicity, employee well-being, quality, variety) and ensure the copy consistently reflects these principles in its messaging and promises.

Social Perception

Madecentro is generally viewed as a leading and essential supplier in the wood and construction sector in Colombia, recognized for their wide product range and numerous physical locations. However, some online discussions and reviews indicate mixed customer experiences.

Copy Examples

• •Headline: Transform Your Kitchen, Transform Your Life. Body: Discover our wide range of durable countertops and innovative hardware. At Madecentro, we provide the quality materials and expert advice you need to create the kitchen you've always dreamed of. Visit us and make it simple. Call to Action: Explore Kitchen Solutions Now!
• •Headline: Your Projects, Our Priority. Quality and Variety You Can Trust. Body: From foundational wood supplies to the perfect finishing touches, Madecentro is your dedicated partner. We promise speed, variety, and the reliability you need to bring your construction and remodeling ideas to life. Call to Action: Find Your Materials Today!
• •Headline: Innovate Your Space: Fresh Trends, Timeless Quality. Body: Inspired by the latest in design? Madecentro brings you trending styles like Japandi and Urban Vibe, backed by the enduring quality of our products. Let's build beautiful, functional spaces together. Call to Action: Discover New Arrivals!
• •Headline: More Than Materials: We Deliver Solutions. Body: Need a specific cut? Looking for installation services? Madecentro offers specialized services to make your project smoother. Our focus is on providing you with simple, effective solutions and fulfilling our promise of excellence. Call to Action: Learn About Our Services!
• •Headline: Build Your Dreams with a Partner Who Understands. Body: At Madecentro, we believe in the power of creation. We are committed to providing not just products, but the support and innovation that help you turn your vision into reality. Your success is our passion. Call to Action: Start Your Project with Madecentro!