Brand Tone

Creative, Elegant, Friendly, Empowering, Professional & High-Quality, Modern & Fresh

Brand Values

• •Creativity & Design Excellence
• •Quality Craftsmanship
• •Empowering Entrepreneurs & Creatives
• •Passion
• •Elegance & Modernity
• •Independence

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., Elegant, Creative, Friendly, Empowering), including specific words to use and avoid, and share it with anyone creating content.
• •Always Infuse Passion: Let your genuine love for design and creativity shine through. Use enthusiastic and inspiring language (e.g., "awesome creatives," "Made with Love").
• •Balance Elegance with Approachability: While aiming for a chic and sophisticated feel, maintain a friendly and supportive voice. Avoid overly technical jargon unless speaking to a highly specialized audience. Use emojis like "♥" or "✨" sparingly but effectively to add warmth.
• •Focus on the "Why": Connect with your audience by highlighting how your products help them achieve their creative goals and build their brands (e.g., "Elevate your designs," "Empower your unique vision").
• •Be Consistent Across All Channels: Ensure that the tone used on your website, social media, email communications, product descriptions, and even customer service interactions is harmonious and reflects the established brand voice. Review content regularly for consistency.

Social Perception

Positive & Respected, Helpful Resource, Artistic & Talented, Supportive of the Creative Community

Copy Examples

• •Introducing [Font Name]: Where modern elegance meets fearless creativity. Elevate your designs with a touch of Swiss-made artistry. ♥
• •Unlock your next masterpiece. ✨ Our latest collection of [product type, e.g., serif fonts/website templates] is crafted with love for awesome creatives like you. Discover the difference thoughtful design can make. Link in bio! #Madebyste #Creativepreneur #DesignInspiration #ElegantDesign
• •Hello, creative soul! 👋 Ready to infuse your projects with a little extra chic? Explore our newest arrivals at Madebysté – thoughtfully designed to inspire and empower your unique vision. Let's create something beautiful together.
• •Crafted for the discerning creative, [Product Name] offers a seamless blend of sophisticated style and intuitive functionality. We believe beautiful design should feel effortless, and this [product type] is here to help you shine.
• •At Madebysté, we pour our hearts into designing premium assets for fellow creative entrepreneurs. From elegant typefaces to inspiring templates, each piece is thoughtfully crafted in Switzerland to help your brand tell its unique story with confidence and style.