Brand Tone

Energetic, Playful, Authentic, Relatable, Inclusive, Empowering, Community-Focused, Bold, and Unapologetic

Brand Values

• •Inclusivity and Accessibility: Creating products for everyone, regardless of skin tone or makeup skill level, at affordable price points.
• •Self-Expression and Creativity: Encouraging users to experiment with makeup, break boundaries, and express their unique style.
• •Community: Building a safe and supportive space for makeup lovers.
• •Quality and Innovation: Striving to create high-performance, often multi-purpose products with unique formulas and shades.
• •Authenticity: Being true to their origins and transparent with their audience.
• •Cruelty-Free: Commitment to being cruelty-free.

Best Practices

• •Embrace Authenticity and Personality: Let the founder's voice and the brand's origin story shine through. Use relatable language and don't be afraid to show the human side of the brand, just as Mitchell Halliday does.
• •Be Inclusive in Your Language: Consistently use welcoming and empowering words that resonate with a diverse audience. Reinforce the message that the products are for everyone.
• •Maintain a Playful and Energetic Voice: Incorporate fun, vibrant, and enthusiastic language. Use emojis and exclamations where appropriate, especially on social media, to match the brand's bold aesthetic.
• •Foster Community Interaction: Actively engage with comments and messages. Use "you" and "we" to create a sense of togetherness. Ask questions and encourage user-generated content to make the audience feel heard and valued.
• •Stay True to Core Values in All Communications: Ensure that every piece of copy, from product descriptions to social media posts, reflects the brand's commitment to creativity, self-expression, affordability, and quality.

Social Perception

Made By Mitchell is generally perceived as an exciting, innovative, and inclusive brand. Customers appreciate the high pigmentation, unique product concepts (like Blursh and Curve Case), and the founder's engagement. The brand's success on TikTok has made it highly visible and desirable, particularly among younger audiences and makeup enthusiasts. It's also seen as community-driven and offering value for money.

Copy Examples

• •Headline: Unlock Your Artistry. No Rules, Just Vibes. Body: Dive into a world of insane pigment and unapologetic colour. Made By Mitchell is more than makeup, it’s your new playground. What look will you create today? #MadeByMitchell #UnleashYourInnerArtist
• •Headline: Blursh™ It Up! Your Go-To Glow, Simplified. Body: Forget complicated routines. Our iconic Blursh™ delivers that perfect pop of colour, blending like a dream for a flawless, silky matte finish. One product, endless possibilities. Get ready to Blursh™ your way to radiant! #Blursh #MBMCultFave
• •Headline: For Every Shade of You. Body: We believe makeup is for EVERYONE. That’s why we’re obsessed with creating high-performance formulas and jaw-dropping shades that celebrate your unique beauty. Join the MBM family and let your true colours shine. #MadeByMitchellForAll #InclusiveBeauty
• •Headline: TikTok Made You Buy It? Yeah, We Get It. Body: From viral sensations to your everyday essentials, we’re serving looks and building a community that’s all about passion and play. Get your hands on the hype – affordable, pro-quality makeup designed for the creator in you. #MBMViral #TikTokBeauty
• •Headline: Not Just Makeup, It's a Movement. Body: Founded on love for the art and a passion for community, Made By Mitchell is about breaking boundaries and expressing your authentic self. Affordable, versatile, and always vibrant – ready to make some magic? #MBMCommunity #CreativeExpression